You’ve heard the term “ISRC” thrown around, but what is it, and why do you need it? An ISRC (International Standard Recording Code) is a 12-digit alphanumeric code that serves as a unique and permanent identifier for any sound recording or music video. So where a UPC is tied to the “carrier” of the track – e.g. the CD or LP – an ISRC identifies individual tracks. Read More.
The holiday season, especially the golden month between Thanksgiving and Christmas, is the most lucrative time of the year for retail sales. As an independent musician, it can be a time for you to move a ton of product – professionally manufactured CDs, merch, and more. There are many ways to take advantage of this time of the year, and our new guide answers questions about how to prepare your order and make your new release something special for the holidays.
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Before scheduling your album release, plan for the steps that lie between songwriting and CD manufacturing. This DIY album release checklist will help. Read more.
It’s easier than ever to release your music to the world. And there is now a wealth of online services that will help you promote, distribute, and share your music. But even though musicians can release material whenever they want – and many fans are happy with the idea that they can download singles – the press, fans, radio stations, podcasts, and even digital distribution stores still ask the same question: “When’s your next album coming out?” Read more…