Writing pop songs that stand out
Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.
career in music
Fuel for your music career — a collection of music industry resources
One of the drivers of any successful career is developing expertise in your field. Where and how do you gather that information for your music career? Here’s a place to start. Read the post.
How to turn music royalties into a cash advance
If you’ve established a proven stream of royalties, you can turn it into a lump sum of money that you can get today by using royalty auction services. Read the post.
How does sync licensing work?
In video number seven in our ongoing series on rights and royalties, Tony van Veen digs into sync licenses. How does an indie musician get in on the action, and how do sync licenses work? Read the post.
How to promote a “Free CD” offer (and find fans and profit, too!)
A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
How to use interviews to promote and maximize your message
When being interviewed, it’s important to promote your music, merch, and more while being entertaining. Follow these steps to prepare ahead of time so you can maximize your message. Read the post.
How to sell 1,000 CDs in ten weeks
Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.
Tailor your music marketing campaigns for paid and earned media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.
Tailor your music marketing campaigns for different types of media
To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Using niches to grow your fanbase
To build or grow your following and help others discover your music, you should target niches. To market this effectively, you need to know your target niche’s culture and the type of entertainment they love. Read the post.
Prepping for a podcast interview
Podcast interviews can be powerful outreach for indie artists of all genres. Here are some ways to set yourself up for success once the red light goes on. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
Five things you need more than that new guitar
On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.
The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.