A great book can stick with you for a lifetime. A great movie can do the same. Why? Because of the connection that you make to the story. Storytelling can also be a powerful selling strategy, but looking at storytelling as simply a way to affect sales is really missing the bigger picture when it comes to publicity and public relations (PR) efforts. A well-crafted story woven into a press release, company bio, artist bio, or campaign video can also result in increased publicity, increased brand loyalty, and stronger engagement with your customers and prospects. Read more.