How to get played on commercial radio
Getting on mainstream commercial radio’s rotation can cost over $100,000, but there are clever ways independent music can get played. Read the post
building a fan base
10 music promotion strategies you need to succeed
The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post
Build Your Music Career One Small Success At A Time
By building off successes — even small ones — you can ladder up to achieve greater opportunities. Try these techniques to grow your music career. Read the post
Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
Your #1 job as a music artist? Create demand for your music.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
Measure your metrics to make more money with music
You can’t improve what you don’t measure. Track these key metrics to guide decisions and make more money with music. Read the post.
How to promote your patronage platform and boost monthly music revenue
The key to promoting your patronage page — and generating recurring subscription fees each month — hinges on producing exclusive content for your fans … and following these proven techniques. Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
It’s the perfect year to produce an album this February!
We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.
Setting (and achieving) your music career goals for 2021
Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.