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building a fan base

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 20, 2021 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music?

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021January 26, 2021 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

produce an album

It’s the perfect year to produce an album this February!

January 21, 2021January 21, 2021 Randy Chertkow and Jason Feehan

We’re still in various stages of lockdown, so this February, why not sign up for the RPM Challenge or February Album Writing Month and create an entire album of new music in 28 days? Read the post.

Spotify Canvas

How to use Spotify Canvas to add looping video to your streams

January 12, 2021January 13, 2021 Tony van Veen

With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.

music career goals

Setting (and achieving) your music career goals for 2021

January 5, 2021January 6, 2021 Randy Chertkow and Jason Feehan

Get 2021 started right by adjusting your music career goals and plans to make the most of the continued lockdown. Use this list to get the ideas flowing and help you decide where to put your time and energy. Read the post.

music release strategy

My overnight success was 15 years in the making

November 10, 2020November 10, 2020 Carter Fox

With an adaptable music release strategy and an eye on results, I was able to get over 700,000 streams for one of my singles and over 100,000 monthly listeners on Spotify. Here’s how it happened. Read the post.

promoting a Spotify playlist

Promoting a Spotify playlist with Instagram Stories ads

October 2, 2020January 12, 2021 Brian Hazard

Want to grow your Spotify playlist to expand your listener-base? Paid ads are one way to do do it, and in this post, Brian Hazard walks us through the steps of his successful Instragram Stories ad campaign. Read the post.

music career bets

How to advance your music career by taking little bets

September 29, 2020October 20, 2020 Randy Chertkow and Jason Feehan

Building your music career shouldn’t require you to put yourself in debt. Use these three strategies to create affordable experiments to launch your act and your career. Read the post.

record release

Your 2020 album release calendar: A step-by-step guide to recording, releasing, and promoting an album in 90 days

September 21, 2020October 27, 2020 Tony van Veen

Here’s a step-by step guide to releasing and promoting an album in time for the holiday. Follow all these steps and your release will be significantly more successful than if you just launch it into the wild without planning. Read the post.

Color theory free CD

How to promote a “Free CD” offer (and find fans and profit, too!)

September 1, 2020September 1, 2020 Brian Hazard

A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.

interviews to promote

How to use interviews to promote and maximize your message

August 26, 2020September 11, 2020 Randy Chertkow and Jason Feehan

When being interviewed, it’s important to promote your music, merch, and more while being entertaining. Follow these steps to prepare ahead of time so you can maximize your message. Read the post.

sell 1,000 CDs

How to sell 1,000 CDs in ten weeks

August 14, 2020September 21, 2020 Brian Hazard

Brian Hazard sold 1,000 CDs in ten weeks using a “free CD plus shipping and handling” offer. He also made over $3,500. Here’s a detailed look at how he did it. Read the post.

music marketing campaigns

Tailor your music marketing campaigns for paid and earned media

August 7, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. In this article, we explain how to make the most of paid and earned media to get the message out about your music. Read the post.

music marketing

Tailor your music marketing campaigns for different types of media

July 28, 2020August 7, 2020 Randy Chertkow and Jason Feehan

To boost the effectiveness of your marketing, you need to understand the four different types of media channels. Each requires a different approach and in this article, we explain how to use the first two to get the message out about your music. Read the post.

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