Improving the audio in your streaming broadcasts and videos
While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.
building a fan base
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
How to avoid music business scams
There are tons of legitimate music services, but the scammers are out there, too. Use these four questions to evaluate any service you’re thinking of using and avoid getting suckered into something you’ll regret. Read the post.
How to survive as a musician in the 21st century
We hear from consummate indie artist Jim Infantino to get some real-world advice about cultivating relationships, merch and physical product, and being creative with how you survive as a musician in the 21st century. Read the post.
Need a creative spark? Create an album in 29 days!
Nothing spurs creativity like a deadline. Get your songwriting started by signing up for the RPM Challenge or February Album Writing Month and create an entire album in the month of February. Read the post.
Set goals for 2020 and plan for a year filled with music (and money)
Kick 2020 off right by making achievable goals and plans now. Use this list to help you decide where to put your time and energy to set music goals for 2020 and make it your best music year ever. Read the post.
You need to sell merch — here’s why
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
How to make money off your social media channels (no matter how many followers you have)
Your social media provides more than a platform to reach your fans with new music, there are many ways to make money — and these income sources can start with your very first follower. Read the post.
Don’t tie all your music marketing to Facebook
Johnny Dwinell and Brent Baxter dig into the pitfalls of social media marketing and not owning your fans’ contact info. You should have alternate and viable means to stay connected and communicate with your fans outside of Facebook. Read the post.
How to get your music on streaming music stations
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
Piggyback on current trends using hashtags
When it comes to getting free promotion, one of the most effective techniques is piggybacking. With the help of hashtags, you can join conversations and increase your outreach, introducing you and your music to potential new fans and followers. Read the post.
How Much Does Streaming Pay?
When you analyze the money you can earn from streaming, you’ll find it’s difficult (at best) to earn enough to support yourself as an artist. But streaming is still valuable: it can be a gateway to discovery and other means of monetizing your fan base. Read the post.
How to promote on social media when you have zero followers
Even if you’re just starting out, you already have what you need to promote on social media and build a following using strategies outlined in this post. Read the post.
A release strategy to fill your yearly calendar
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
How to generate music marketing, promotion, and publicity opportunities
By identifying and researching artists who are similar to you but have gotten more coverage and promotion, you’ll learn exactly where to focus your own music marketing efforts. Read the post.