By investing the time in your mobile music marketing now, you’re setting up your brand for the future. Your fans are already on mobile, so what are you waiting for? Read the post.
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
I Fight Dragons has been selling music on custom USB drives for years with notable success. Here are some tips from Brian Mazzaferri on how to make the most of the venture. Read the post.
Whatever your next music project is — be it an album, tour, video, single, or anything else — the first step is always planning. These four steps will get you off on the right foot. Read the post.
While CDs and vinyl records are a major revenue source for indie musicians, custom USB drives are the latest merch table draw when it comes to physical product music sales. Read the post.
Crafting promotions, driving potential fans to your online platforms, and capturing contact information — AKA lead generation — is an essential part of a sustainable music marketing strategy. Read More.
Trying to be everything to everyone, or changing your style to fit the mood du jour, is not a recipe for long-time success. You have to focus on being the best you that you can be (or be a wanna-be). Read More.
Getting your music on Spotify playlists can be difficult. Let’s start at the beginning and focus on the things you should have in place before you even start pitching your tracks. Read More.
If some specific music promotion worked for you once, it will probably work again. But it won’t go beyond that — you won’t grow and you probably won’t be more successful. Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
SoundCloud is a fantastic tool for promoting your music, but success doesn’t happen overnight. Use these three steps to grow your SoundCloud fan base and build on your successes. Read More.
Compared to other promotion tools – like social media, where most of your posts can get lost in the feed never to be seen again – email gives you a much better chance of actually communicating with your fans. Read More.
Thousands of new songs are uploaded and shared on SoundCloud every day. Here are tips to help you get the most out of the platform. Read More.
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.