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build an audience on YouTube

monetize your music

How to monetize your music on YouTube

March 5, 2021March 5, 2021 Tony van Veen

In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 15, 2022 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

music career

Five things you need more than that new guitar

June 19, 2020June 19, 2020 Johnny Dwinell and Brent Baxter

On Episode 214 of the CLIMB podcast, Johnny Dwinell makes the argument that, whether you know it or not, you’re in the media business, and you need to invest in that aspect of your music career. Read the post.

live stream show

How to produce a compelling live stream show

June 9, 2020June 2, 2021 Randy Chertkow and Jason Feehan

Creating compelling live streams goes beyond setting up a camera and performing like you do on stage. Use these techniques to create a better performance, get more viewers, and make more money from your live stream show. Read the post.

improve lighting

Easy fixes to improve the lighting in your videos

April 21, 2020June 2, 2021 Randy Chertkow and Jason Feehan

In these uncertain days, you can spread joy by releasing videos, produced in your home. Here’s one way to improve the lighting for your home-made videos. Read the post.

streaming broadcasts

Improving the audio in your streaming broadcasts and videos

April 7, 2020April 13, 2022 Randy Chertkow and Jason Feehan

While many of us around the world are stuck indoors, you can spread some joy by putting on streaming concerts and releasing videos — all from your home. Read the post.

free CDs

Give away your CD (and make money doing it!)

July 2, 2019May 4, 2020 Chris Robley

Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.

promote your music

Using apps to promote your music

February 22, 2019March 16, 2019 Izaak Crook

There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.

music videos

Creative advice for your next music videos

August 7, 2018August 9, 2018 Scott McCormick

Posting and sharing music videos is a great way to get your music noticed on social media. Thankfully, interesting videos are easier to make than ever. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

Producing a music video is one of many ways to get an audience’s attention

Produce music videos that get attention

May 15, 2018October 12, 2018 Bobby Borg

With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.

marketing music

Marketing music? Where is the traffic coming from?

December 22, 2017September 12, 2018 Johnny Dwinell and Brent Baxter

Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.

content marketing

The musician’s guide to content marketing

November 1, 2017April 19, 2018 Dave Kusek

“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.

viral videos

What does it take to launch a successful music video?

May 31, 2017June 1, 2017 Dave Kusek

There is no formula to create viral videos – the very nature of viral content is that it’s out of your control – but there are best practices you can use for all the videos you release. Read More.

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