While there’s no universal formula for creating an ideal musical elevator pitch, there are ways to help yourself communicate effectively in situations when you’re interacting with a potential new fan or industry contact. We’ve assembled tips from a trio of music industry professionals to help you spark productive conversations about your music — and avoid walking away with your foot in your mouth. Read more.
Think about everything you hand to your customers. If you’re a store, you have bags or boxes. Even if you’re a service company, you probably leave envelopes, folders, and even pens with your potential customers.
Every single thing that you give to your prospects is an opportunity to get your company’s name in front of them again and again, either because they leave an envelope on their desk and notice your logo every time they look at it, or because they’re using the pen you gave them with your logo on it. Read more…
Remember what it was like in 1990 if you needed something? Say you were looking for a printer for your company brochures. In those pre-internet days it took some resourcefulness and time to find and research the right vendor. Today, you open your search engine of choice, type in a few terms, and voilå: more printers than you can shake a stick at. Thank God for Google.
Clearly, a seismic shift has occurred in how people shop, and consequently in how they market themselves. A lot of the action is happening online, but (of course) not all marketing is web-based. Read more…
I used to own a Lexus. A white GS400 that I bought used – or “pre-owned” as they call it. I loved that car. It was fast, quiet, and the premium Nakamichi audio system was incredible, which for a former musician is essential. A Lexus is supposed to come with all the trimmings of owning a premium brand: top notch, responsive sales reps, white glove service and repair, free loaner cars, the works. Funny thing was, for all the accolades Lexus dealers get, I was regularly disappointed by mine. Read more…
Here is a key lesson in branding yourself that can really set you up to have a major breakthrough for your musical career. What you will create here will define you in the minds of your fans and potential fans. Read more…