How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
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Logic or Pro Tools? Which is better for you?
Bobby Borg talks with Maurizio De Togni to compare Avid’s Pro Tools software with Apple’s Logic Pro based on price, usability, and compatibility — with a focus on the independent artist. Read the post.
How meditation can benefit musicians
Bobby Borg talks to Allen Weiss, co-chair of Mindful USC and senior teacher of mindfulness meditation at InsightLA about meditation for musicians. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.
Advice for finding, keeping, and leaving a job in the music industry
Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.
To network effectively, become a great listener
Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.
Music producer deals [Video]
This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.
Your roadmap to release [Video]
Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.
Create an exclusive club of fan-brand evangelists
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Use a SWOT analysis to focus your music marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Writing a vision statement
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Design tips for your next poster, flyer, or postcard
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
Great interviews don’t happen by accident
If you want to give great interviews, preparation is key. Here are 12 tips to help you prepare and make new fans when the press comes calling. Read More.