Writing about your music
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
band press kit
10 ways to generate publicity as a musician
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
How to get your music on streaming music stations
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
Craft three band bios to describe you and your music
Your band bio can compel the press/media to write about you, bookers to contact you to play live, and potential fans to check out your music. But one size does not fit all, so you’ll need three versions. Read the post.
12 Music PR tips
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
Create promotion opportunities with your artist photos
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Expand your audience with opening act and support slots
One way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.
How to take a great band photo and headshot
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
What is the purpose of a band press kit?
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
How to launch a music publicity campaign
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
Make your music photos tell your story
Music photography is just another way to help you communicate with the world. When your music photos support your lyrics, music, website, tweets, emails, or releases to complete who you are and help convey your message as an artist AND your artist brand, then they are doing their job! Follow these few guidelines to get your next photo shoot to be a true snapshot of you. Read more.
How to write a killer artist bio
A well-crafted artist bio is a necessary part of your press kit and can increase the chances of your music getting heard by music journalists and visitors to your website. Updated November 2016. Read more.
Plan for your great headshot
Your headshot is the first impression many new fans and the press will get of you. If the headshot just totally sucks or doesn’t successfully convey your brand, you lose out on so many opportunities right from the beginning. And when you’re trying to make your way in this industry, you simply can’t afford to miss even one opportunity. Having your photo taken can be stressful – I know how that goes – but if you follow some of these simple tips (as well as be flat-out determined that you won’t rest until it’s right), you’re bound to end up happy with the end result. Read more.
Press Kit Fundamentals: Branding Yourself in Your Artist Bio and Beyond
Consistent artist branding is key to a successful music marketing strategy. We’ve got tips on branding yourself in your bio and all your marketing. Read more.>
Press kit fundamentals – more band bio writing tips
As an artist or band, you’re going to be repeatedly forced to explain yourself. And you’re not going to go far if you’re unable to use words to communicate who you are, what you sound like, and why someone should care about you. In short, you’re going to need a press kit that includes an artist bio. The most important thing to remember is that a band bio is a professional sales tool that is part of your press package. Read more.