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sell merch

You need to sell merch — here’s why

November 15, 2019November 26, 2019 Tony van Veen

Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.

importance of merch Joey Stuckey

The importance of merch for today’s working musician

October 10, 2019October 10, 2019 Disc Makers

Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.

merch table

How to make more money at your merch table

August 27, 2019August 27, 2019 Randy Chertkow and Jason Feehan

Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.

fan-brand

Create an exclusive club of fan-brand evangelists

June 1, 2018April 27, 2020 Bobby Borg

Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.

music merch

From your brand to your fans: Making music merch work for you

January 24, 2017February 5, 2019 Vanessa Ferrer

What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors? Read More.

music marketing

10 tips for creating persuasive music marketing content

April 29, 2015November 1, 2017 Bobby Borg

Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.

Build your brand identity with the right band name

February 4, 2015February 6, 2015 Bobby Borg

Finding the right band nameNaming your band is an important consideration in the endeavor of building your brand. If you’re just forming your new act, it’s not too early to recognize that your name is what will typically be stamped on all of your products as well as your websites, business cards, bass drum heads, and cases. Read more.

artist brand

Developing your artist brand

September 10, 2013January 24, 2017 Keith Hatschek and Dana Myers

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career. Read more.

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