A good offer needs good promotion to achieve its potential. In this post, Brian Hazard gives us insights into how he made his “Free CD + Shipping & Handling” offer reach new fans and turn a profit. Read the post.
Indie music maverick Chris Robley walks us through the process of building an audience by giving away free CDs — while making money in the process. Read the post.
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Don’t miss an opportunity to build a superfan relationship by blowing it at the merch table. Read More.
Audience participation has always been an integral part of music: fans have always sang and clapped along with their favorite songs as the artist performs on stage. Artists today are taking participation a step further, understanding that inviting fans to play a role in the creative process can lead to a deeper level of engagement. Read more.