Merch strategies for your live streams
While it may be easier to sell merch when you’re performing live and in person, there are techniques you can use to promote and sell your merch while streaming online. Read the post.
artist Facebook page
Maximizing your revenue when streaming: Part II
You can still play live shows during this pandemic by live streaming them to your fans. But, to make money from it, you need to build income-making methods into your show so fans can support you. Read the post.
Maximizing your revenue when streaming live shows
As musicians transition from live shows to live streams, they are finding ways to monetize their performances, even if they aren’t “in person.” Some of these revenue options aren’t even available when playing live! Read the post.
Broadcasting live gigs – platforms for music broadcasts reviewed
Platforms for broadcasting live gigs include Facebook Live, Periscope, YouTube, YouNow, ConcertWindow, StageIt, and Gigee. They are not all created equal. Read More.
Facebook Live broadcast: Our case study show and its aftermath
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.
Live streaming your show: A Facebook Live case study
Producing a successful live streaming event takes a lot more than a smart phone and a tripod. This two-part post features a Facebook Live case study from concept, to rehearsal, to broadcast and analysis. Read More.
Five ways to get more gigs
If your goal is to get more gigs and play better venues, these five tips can help you make the most of your time and energy and give you a plan of attack. Read More.
Facebook marketing from A to Z
You can spend a lot of time on social media and Facebook marketing. This post can help you better understand and focus on important indicators in your social media marketing efforts, from algorithms to zealots, and everything in between. Read More.
The independent musician’s guide to social media marketing
Updated June 2020. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.
6 social media marketing tips for musicians
Take some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.
Setting up a call to action on your Facebook artist page
Engaging on social media is about promoting your act, marketing your music and gigs, and attracting new fans. But that doesn’t mean sales via social media are impossible, and with Facebook’s “Call to Action” button, you’re one click closer to converting fans to buy your CDs, merch, and tickets. Read more.