Don’t Rely on Music Tastemakers – Be One!

New Media music tastemakers Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.

Younger Music Fans Demand Constant Access

MTV report on young music fans MTV Research released a report that explains how Millennials expect “zero distance” from the artists they like, an effect reportedly caused by social media. Millennials crave “constant access” to artists, want the artist to act like a friend, and expect an artist to be constantly accessible via social media. But don’t expect to sell your music to this group. Only 28% of the people surveyed had bought music within the past month. Read more.

Artist development in the new age

Artist development in the new ageThe new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.