Six music promotion mistakes to avoid

music promotion mistakes to avoidAre you having trouble getting the word out about your products and services and getting to that next level of your music career? Are you making mistakes that are costing you time, money, and even your own fans? Whether it’s failing to present a consistent brand or not pushing sales, these music promotion mistakes can derail your music career. Read more.

Five things you can do to be better at social media marketing

Hoodie Allen's social media marketingIt’s easy find an excuse to take a vacation from an otherwise consistent social media presence. Events like a tour or a new album release present opportunities to make you even better at social media marketing. There are several principles of social media marketing that can be found rather naturally from your tour schedule, which can help to give your presence and engagement a nice boost. Read more.

Your elevator pitch should start a conversation

Artist branding and your elevator pitch While there’s no universal formula for creating an ideal musical elevator pitch, there are ways to help yourself communicate effectively in situations when you’re interacting with a potential new fan or industry contact. We’ve assembled tips from a trio of music industry professionals to help you spark productive conversations about your music — and avoid walking away with your foot in your mouth. Read more.

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

10 great tips to help you fail as an independent artist

10 Great Tips to Help you Fail as an Independent ArtistWe’ve all seen and read posts and eBooks about “how to succeed” as independent artists and to be honest, I’ve even written a few. But what about those of us who are bent on failure? Those of us who would like to know how to shoot ourselves in the foot? Those of us who would like to be more unsuccessful and confused? Well this post is for you! Some of these things I’ve done myself, and I can assure you – they work amazingly well! Read more.

10 marketing basics for musicians

Music Marketing StrategyWith the barrage of websites and blogs targeting independent artists, it can be difficult to know where to start when it comes to your music marketing strategy. Information and ideas are everywhere and unless you’ve got a strong marketing foundation it can feel like trying to put together a giant puzzle without being able to look at the box. Read more.