For music artists looking to build a brand online, videos can factor heavily into a music marketing plan. This is part one of a two-part post with advice on vlogging for musicians. Here, we take a look at the equipment you’ll need to build you video empire. Read More.
Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0. Read more.
Great music photography is essential for your press kit and promotional efforts, but having your artist photos at your fingertips and ready to go might help get you promo opportunities you weren’t expecting. Read more.
Music isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.
Live shows are an opportunity to make music merch sales that you can’t pass up, and having a strategy is the best way to maximize those sales. Here are five points to keep in mind when stocking your merch booth. After all, if you’re creating awesome merch, you can sell it at a 150% or even 200% mark up with no one batting an eye! Read more.
Twitter may only allow you 280 characters, but the header image can be used for a host of music marketing initiatives. These twitter marketing tips can help build your artist brand and market your music and videos. Get creative and get your music heard by using Twitter in some unconventional and fun ways. Read more.
Updated June 2020. Social media marketing is free (mostly), it gives you worldwide reach, and it helps you interact with new and existing fans of your music. Learn to manage and optimize your social profiles with these posts and then pick up your guitar, hit the studio, or play your next show. Read the post.
We’ve been covering the topics and trends of crowdfunding for musicians for years. Here’s a collection of posts that tackle topics spanning settling on a platform, setting goals and timelines, pricing rewards, and a whole lot more. Check out these posts, and keep coming back, we’ll keep adding new content. Read more.
Crowdfunding doesn’t just raise money, it engages your fans beyond simply asking for donations or getting them to buy your merchandise; a successful campaign makes them feel like active participants, captures their enthusiasm, and helps you spread the word. The key is organizing your efforts to maximize fundraising. Read more.
Take some time to implement these social media marketing tips, spruce up your profiles, and optimize your online presence to attract and engage your fans. If you build a strong artist brand and pay attention to analytics, you’ll be on your way to having a booming fan base on social media in no time. Read more.
Musicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
Beyond songwriting, the fact is visuals really matter, so press photos and all your visual material shouldn’t be an afterthought. Enticing photos, videos, album art, and graphic design will go a long way toward getting attention and will help to establish your brand and get people to pay attention and listen to your music. Read more.
Direct marketing is the process communicating directly with fans to build awareness and generate sales. Emailing tour dates, texting announcements about contests, and posting website links to your fund raisers are all direct marketing methods. Here are ten tips that can help you create music marketing content that sells. Read more.
A band press kit is an encapsulation of who you are as an artist. These days, of course, there are multiple options for your press kit, including venues to host an Electronic Press Kit. Not to mention that your website is really a press package with an endless bottom which you can fill with your most current content. Read more.
Most indie artists don’t have a lot of money in the bank, but if you’re going to spend your valuable savings, there may be alternative (I.e. less obvious) investments you can make to enhance your music career. What follows are seven ways to spend your money when you’ve got money to spend. Read more.