Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.
Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
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Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.
Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.