In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.
You have full control over who gets on your guest list, so use it to invite bookers, journalists, bloggers, music supervisors, and businesspeople you want to influence. Read the post.
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Why pass up the chance to make additional revenue, build your artist brand, and cement a special connection with your fans?
Read the post.
Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.
Your merch table, along with the stage, is the place in the music venue representing you and your music. It’s also a key source of income, so it’s worth planning it out so you can make it easy for your fans to buy from you. Read the post.
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
You don’t need professional experience or equipment to take photos your fans will love. This musician’s guide to Instagram gives you tips to get you started on the popular platform. Read More.
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
SoundCloud is a fantastic tool for promoting your music, but success doesn’t happen overnight. Use these three steps to grow your SoundCloud fan base and build on your successes. Read More.