How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
artist brand
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
Are you ready to produce and promote a podcast?
Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.
The importance of merch for today’s working musician
Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.
A release strategy to fill your yearly calendar
Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.
Define your persona, find your voice, and build your artist brand
You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.
Using apps to promote your music
There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.
Create an exclusive club of fan-brand evangelists
Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.
Marketing music? Where is the traffic coming from?
Brent Baxter and Johnny Dwinell discuss the one simple question every artist should ask before spending a dime on anything artistically related. Excerpted from The CLIMB podcast, episode #76 about music marketing, titled: “This One Question Will Save You Thousands.” Read More.
A musician’s guide to Instagram: Posting photos your fans will love
You don’t need professional experience or equipment to take photos your fans will love. This musician’s guide to Instagram gives you tips to get you started on the popular platform. Read More.
The musician’s guide to content marketing
“Content marketing” might not sound like fun, but it works, and many of the most successful indie musicians use it (even if they don’t know it). Read More.
How to grow a SoundCloud fan base: Tips for emerging artists
SoundCloud is a fantastic tool for promoting your music, but success doesn’t happen overnight. Use these three steps to grow your SoundCloud fan base and build on your successes. Read More.
How to get the most out of SoundCloud
Thousands of new songs are uploaded and shared on SoundCloud every day. Here are tips to help you get the most out of the platform. Read More.
Design tips for your next poster, flyer, or postcard
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
Facebook Live broadcast: Our case study show and its aftermath
In Part 2 of this post, we take a look at the Facebook Live broadcast and detail the problems, the solutions, and the benefits Amanada Jones & The Family Band enjoyed from the performance. Read More.