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artist brand

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022March 1, 2022 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

music promotion

10 music promotion strategies you need to succeed

September 16, 2021November 8, 2021 Bobby Borg

The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post

music PR

Are you ready for Music PR?

August 24, 2021August 25, 2021 Andre Calilhanna

Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.

band member

13 questions to ask a potential band member

July 26, 2021July 26, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.

Ariel Hyatt music PR

What you need to get great music PR: Interview with Ariel Hyatt

July 10, 2021July 10, 2021 Andre Calilhanna

Disc Makers Blog manager, Andre Calilhanna, sat down for a Zoom interview with Ariel Hyatt, founder of Cyber PR and author of the new book, The Ultimate Guide To Music Publicity. Read the post.

social media

Promoting your music on social media: It’s all about you

June 25, 2021June 25, 2021 Tony van Veen

Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

branding for musicians

“Ladder up” and connect your music to something big

July 17, 2020July 17, 2020 Bobby Borg

Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.

promote a podcast

Are you ready to produce and promote a podcast?

April 14, 2020April 14, 2020 Andrew Forrester

Preparing to produce a podcast to build your brand and promote your music? This post can help you think through some of the basics of creation and promotion. Read the post.

importance of merch Joey Stuckey

The importance of merch for today’s working musician

October 10, 2019October 10, 2019 Disc Makers

Being blind hasn’t stopped Joey Stuckey from living a life of intention, joy, and music-making. He also helps design and sell his merch, which is a big part of his revenue stream as an indie artist. Read the post.

release strategy

A release strategy to fill your yearly calendar

July 30, 2019August 8, 2019 Randy Chertkow and Jason Feehan

Your best social media strategy is to entertain your fans throughout the year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.

artist brand

Define your persona, find your voice, and build your artist brand

May 1, 2019June 28, 2022 Randy Chertkow and Jason Feehan

You’ll never meet most of the people who will hear your music or encounter your creative work. Instead, what they’ll “meet” is your persona. Use these tips to create a genuine and engaging artist brand. Read the post.

promote your music

Using apps to promote your music

February 22, 2019March 16, 2019 Izaak Crook

There are so many ways to promote your music and career, which is empowering — and confusing. Which are the most valuable services for the budding indie artist? Read the post.

fan-brand

Create an exclusive club of fan-brand evangelists

June 1, 2018April 27, 2020 Bobby Borg

Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.

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