Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Writing about yourself and your music can be more difficult than you’d think. These pointers will get you on track to craft the words that match your music. Read the post.
Publicity doesn’t “just happen” when you just release your music or do something newsworthy. Most stories in the media are promoted through publicity strategies done behind the scenes. Read the post.
There’s a universe of streaming music stations to explore where you can get your music played to grow your fanbase and get coverage of you and your music. Read the post.
Your band bio can compel the press/media to write about you, bookers to contact you to play live, and potential fans to check out your music. But one size does not fit all, so you’ll need three versions. Read the post.
SoundCloud is a fantastic tool for promoting your music, but success doesn’t happen overnight. Use these three steps to grow your SoundCloud fan base and build on your successes. Read More.
Last month, we published “How to give a great interview as an indie musician,” with advice on how to give a great interview for a newspaper, blog, magazine, radio, or whatever. A big part of making the best of an interview is knowing what follow-up to do once the interview is over — and a few things to avoid doing, as well. Read more.
If you’re at the point in your career where music journalists and bloggers want to interview you, it’s important to be prepared. Getting press requests but not convinced you know how to give a great interview? These seven tips can help you prepare, focus, and deliver an interview that can impact your music career. Read more.
“Check out my new single on SoundCloud!” If you’re part of the music industry, you’re either guilty of sending out this message or you’re constantly receiving tweets of it with minor variations. It begs the ultimate question: “Why should your message prompt me to follow your link over any of the other identical messages I receive?” Read more.
Not all musicians are good writers, so if any part of your marketing consists of creating content, improving your writing craft should be a priority. If writing isn’t your cup of tea, it can take you an entire day to produce a rough draft for a blog article. Here are eight writing tips to help you work faster without sacrificing quality. Read more.
Most bands do a traditional media campaign (newspapers, magazines, radio), as well as a new media campaign (podcasts, music blogs, MP3s). Music publicity is not just compiling lists and following steps mechanically, it should be fun and is a chance to channel the same creativity you put into your music to build a buzz. Read more.
A well-crafted artist bio is a necessary part of your press kit and can increase the chances of your music getting heard by music journalists and visitors to your website. Updated November 2016. Read more.
A great book can stick with you for a lifetime. A great movie can do the same. Why? Because of the connection that you make to the story. Storytelling can also be a powerful selling strategy, but looking at storytelling as simply a way to affect sales is really missing the bigger picture when it comes to publicity and public relations (PR) efforts. A well-crafted story woven into a press release, company bio, artist bio, or campaign video can also result in increased publicity, increased brand loyalty, and stronger engagement with your customers and prospects. Read more.
Consistent artist branding is key to a successful music marketing strategy. We’ve got tips on branding yourself in your bio and all your marketing. Read more.>
As an artist or band, you’re going to be repeatedly forced to explain yourself. And you’re not going to go far if you’re unable to use words to communicate who you are, what you sound like, and why someone should care about you. In short, you’re going to need a press kit that includes an artist bio. The most important thing to remember is that a band bio is a professional sales tool that is part of your press package. Read more.