A&R and the Shifting Major Label Landscape

If you talk about mergers and acquisitions, there’s a philosophical shift that happened, where the big euphemism became branding. Sometime in the mid-2000s, branding became a business and an approach. It became a noun and a verb. When that shift happened, bands started to think of themselves as businesses, and labels started to look at bands as businesses just as they were looking into buying smaller labels that had a niche and could provide them acts that had a sales base and a fan base and could give them credibility with an audience that you can’t have as a major label because you serve every kind of consumer. Read more…