Plan for your great headshot

CariYour headshot is the first impression many new fans and the press will get of you. If the headshot just totally sucks or doesn’t successfully convey your brand, you lose out on so many opportunities right from the beginning. And when you’re trying to make your way in this industry, you simply can’t afford to miss even one opportunity. Having your photo taken can be stressful – I know how that goes – but if you follow some of these simple tips (as well as be flat-out determined that you won’t rest until it’s right), you’re bound to end up happy with the end result. Read more.

Classic LP Covers and Why They’re Still So Fresh Today

The 1st album cover, created by Alex SteinweissIn 1938, Alex Steinweiss invented the album cover. It’s almost unimaginable that there was a time when records didn’t have covers (up until that point, they were sold in relatively plain brown paper wrappers advertising the record companies. See photo at right). Steinweiss’s idea was a huge marketing success which exploded into a new and exciting world of art and design. Now artists could explore their creativity in more expressive ways in a new commercial market. During the 1940s, ‘50s and ‘60s Jim Flora, Ben Shahn, Rudolph de Harak, Reid Miles, Steinweiss, and even Andy Warhol were major contributors to album cover design. Read more…

6 key ingredients for creating good photos

janisWhat do you first notice when you see a CD cover? My guess is it’s the image, whether it’s an illustration or a photo. The images on your package can make or break the design and be the difference between getting noticed or being left on the shelf. In many cases, a great design starts with great photos. The images are what “drive” the design. If you plan to include photos of you or your band, you want those photos to look professional. Read more…