press release

Press Kit Fundamentals – Press Release Writing Tips

Whether you’re announcing an exciting new collaboration on your latest album, or telling the world about that great festival gig you just booked, every artist’s marketing strategy needs to include a plan to spread the word to press, booking agents, promoters, club owners, music industry, and ultimately, fans. Enter the press release, the all-powerful written announcement that broadcasts the vitally important 5 Ws – who, what, where, why, and when – on your big news. Read more.