How to Price CDs Online When Shipping and Fees Cut Into Profits
As we all know all too well, times are tough for independent musicians. The loss of traditional structures for music discovery and distribution means that indie artists now have to […]
How to Value Your Music Without Hurting Sales
Independent artists have always struggled with the question of “How much do I charge for my music?” It’s understandably tricky. Pricing your music can feel like guesswork — especially when […]
The Truth About CD Turn Times: What We Found When We Secret-Shopped the Competition
If you’ve got a CD release coming up, the turn time of your order is critical. Maybe you have a release event planned or a tour that’s starting next week, […]
G7 Printing: The Secret to Great-Looking CD & LP Covers
If you’re releasing a CD or vinyl record, the packaging is something most artists may not think about until it’s too late. Your music might sound amazing, but does your […]
Why Quality Merch is Worth the Investment
If you’ve been to a concert recently, you’ve probably noticed a shift — fans and artists alike now view merch differently. Gone are the days of burning a few CDs […]
How to Finally Get Organized and Write More Songs
As a songwriter myself who has amassed a backlog of over 2,000 songs — both finished and incomplete — I longed for a way to organize my lyric snippets, title […]
What Makes a Limited Edition LP Valuable to Collectors?
Vinyl records are thriving in the 21st century… who could have predicted this? Pressing plants around the globe are at capacity and people are adding to their vinyl collections daily. […]
The Disappearance of the Mainstream
What was the song of summer this year? Oh, don’t worry if you can’t name it. Nobody seems to know what it was or can agree on. Billboard says it […]
How to Price Your Merchandise Bundle for Maximum Profit
As an independent artist, it can be difficult to know how to price your merch products. One excellent sales strategy is selling your merchandise in groups called merch bundles. People […]
Why Our Short-Run Vinyl Sounds Better
Here’s something most artists don’t realize: our small-run vinyl pressings don’t just cost less — they can also sound a little better than if you do your record pressing elsewhere. […]
Modern, Eco-Friendly Packaging Design Trends for Musicians
Artists have been relying on physical products to connect artists with fans for decades — from vinyl records and CDs to limited-edition box sets and merch. But as climate awareness […]
Custom DVD Jacket Packaging Tips That Impress Filmmakers
Although digital streaming has been a game changer in the film industry, physical media still holds a powerful place for independent filmmakers. DVDs remain essential for film festivals, press kits, […]
Artist Branding, Image, & Fan Engagement for Indie Musicians (Part 2)
We continue our step-by-step conversation about strategies for music branding, image, and fan engagement. If you missed part one of this two-part article, read it here. Table of Contents:• Deepening […]
Artist Branding, Image, & Fan Engagement for Indie Musicians (Part 1)
It can be difficult to know how to promote your music in the current music business climate, with both the traditional pathways to building an audience and income-producing options shrinking […]
80 Years Later, Disc Makers is Still Here
This year, Disc Makers, the company that I’ve been proud to run for almost two decades, turns 80 years old. That’s a pretty unlikely milestone for any company, and particularly […]