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Music Marketing & Promotion

A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.

graphic of CDs with Bandcamp logo insert

Sell Your CDs Online: Stake a Tent at Bandcamp

March 31, 2022June 29, 2026 Andre Calilhanna

Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.

band getting its music played on television

How to get your music played on television

March 17, 2022April 21, 2025 Randy Chertkow and Jason Feehan

Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.

cartoon credits to promote your record

How to promote your record release

March 15, 2022April 21, 2025 Carter Fox

Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.

woman in the mountains listening to music

How to get your music heard and seen

February 22, 2022April 19, 2025 Randy Chertkow and Jason Feehan

From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022April 21, 2025 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

young man getting his music reviewed

How to get your music reviewed and played on (all kinds of) websites

February 9, 2022April 21, 2025 Randy Chertkow and Jason Feehan

Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.

boost your music career

How Songwriting Contests, Challenges, and Awards Can Boost Your Music Career

January 27, 2022March 31, 2026 Randy Chertkow and Jason Feehan

Song and album challenges, song contests, and battle of the bands are great opportunities to get your music heard — and they often get covered by the press and media. Read the post.

record release

How to promote a record release, Part 2: Your release schedule

January 25, 2022April 21, 2025 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. The second post in our series focuses on planning your record release schedule. Read the post.

artist website

5 Reasons You Need a Music Artist Website

January 21, 2022June 17, 2025 Bobby Borg

It’s 2022, and with streaming sites, aggregator sites, and social media, you may be thinking a website isn’t necessary. Here are five reasons to rethink that strategy. Read the post.

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022June 17, 2025 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

music played on podcasts

How to get your music played on podcasts

December 13, 2021April 19, 2025 Randy Chertkow and Jason Feehan

Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. Read the post

time management

Time management tips for musicians

December 7, 2021June 12, 2025 Bobby Borg

Bobby Borg, music educator and career coach, has time management advice to help you turn your passion for music into a successful career. Read the post

public radio

How to get your song on the radio (public and satellite)

November 10, 2021March 24, 2024 Randy Chertkow and Jason Feehan

Public radio offers many opportunities to get your music covered, especially if you can find a cultural angle or are part of the local scene. Read the post

college radio

How to get your music played on college radio

October 26, 2021April 21, 2025 Randy Chertkow and Jason Feehan

Unlike commercial radio, getting your music played or featured on college radio is well within your reach. Use these techniques to get your music played. Read the post

commercial radio

How to get played on commercial radio

October 11, 2021April 19, 2025 Randy Chertkow and Jason Feehan

Getting on mainstream commercial radio’s rotation can cost over $100,000, but there are clever ways independent music can get played. Read the post

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