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Music Marketing & Promotion

A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.

music duo making a TikTok video

How to Get Your Music on TikTok

August 18, 2023April 19, 2025 Chris Huff

Learn how to get your music on TikTok to increase your chances of getting discovered and boost your music career. Read the post.

Musician learning about the YouTube algorithm

How the YouTube Algorithm Works

August 7, 2023April 19, 2025 Philip Kinsher

YouTube is very relevant for music promotion. Learn all about the YouTube algorithm to better understand how to promote on YouTube. Read the post.

Artist showing off TikTok royalties payout of cash

TikTok Royalties: How do Musicians Get Paid?

August 4, 2023April 21, 2025 Philip Kinsher

Musicians are engaging in short-form videos and creative content as TikTok offers opportunities for artists to promote their music, get discovered, and earn royalties. Read the post.

Female musician recording a music video for TikTok

Best Practices for Indie Musicians on TikTok

July 24, 2023April 19, 2025 Philip Kinsher

Are you an indie musician wanting to make it big on TikTok? These best practices will help you get noticed and gain more followers. Read the post.

guitarists take to the streets

Grassroots Strategies to Promote Your Band

July 10, 2023April 19, 2025 Philip Kinsher

Want to elevate your band’s success? We’ve got effective grassroots marketing strategies to help promote your band and music. Read the post.

female music artist creating a Wikipedia page

How to Create a Wikipedia Page as an Artist

July 2, 2023April 19, 2025 Scott McCormick

Want to showcase your band’s talents? Learn everything you need to about creating your own Wikipedia artist page in this post. Read the post.

stylized man using megaphone for music promotion

The Musician’s Guide to an Electronic Press Kit (EPK)

June 22, 2023April 19, 2025 Scott McCormick

Every artist needs to create an Electronic Press Kit to promote themselves and their music. Learn about all the elements to include in your EPK. Read the post.

cartoon of megaphone depicting how to promote after song release

11 Ways to Promote Your Song After Release

June 7, 2023April 18, 2025 Scott McCormick

Ready to give your song more exposure? Read on to learn about effective ways you can promote your song after releasing it. Read the post.

young musicians filming music for TikTok

4 reasons your music needs to be on TikTok

March 5, 2023February 7, 2024 Tony van Veen

Should you start promoting your music on TikTok? We’ve got four compelling reasons to join the latest online hotspot. Read the post.

artist brands on a wall of stickers

Who Are You as a Music Artist? (Thoughts on Your Artist Brand.)

February 10, 2023April 19, 2025 Tony van Veen

To attract an audience to your music, you need to tell a story, and a deliberate approach to building your artist brand is key to doing it right. Read the post.

pretenders and janis joplin: two examples of great band photos

How to take great band photos (in six steps)

November 18, 2022June 12, 2025 Andre Calilhanna

Here are six steps you can take to ensure your band photos tell your story and speak to your persona. We detail them here (and give you some real world examples). Read the post/.

musician promoting his music on YouTube

How to promote music on YouTube

November 1, 2022April 19, 2025 Scott McCormick

You need to promote your music on YouTube, but you can’t be cavalier about it if you want to make progress. It’s a big undertaking, and it can be incredibly rewarding. Read the post.

young woman discovering an online music brand

5 steps to building your online music brand

October 15, 2022April 18, 2025 Robert Brandl

To be successful, you need to establish a strong online music brand, no matter what kind of music you’re creating. Here are five things you need to consider when building yours. Read the post.

record release plan — band in the studio

Your 90-day record-release plan

July 8, 2022April 21, 2025 Disc Makers

This post is excerpted from The 90-Day Album Release guide, which helps you plan and organize all the events and decisions that go into making an album — from day one in the studio to your continuing sales and promotion efforts. Read the post.

young woman listening to music on a Spotify playlist

You Need to Work on Your Spotify Playlist Strategy

April 5, 2022April 19, 2025 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

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