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Music Marketing & Promotion

A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.

five indie music artists

Let’s Get Physical: CDs and Vinyl LPs Are Helping These Indie Artists Succeed

February 26, 2024October 10, 2024 Tony van Veen

We profile five indie artists who are making waves with their music on CDs and vinyl LPs. It’s not all about streaming! Read the post.

music lover discovering new music

SEO for Musicians: How to Increase Visibility

February 21, 2024October 10, 2024 Lauren Davish

Releasing music is one thing—getting people to notice is another. This SEO for musicians tutorial will boost your digital marketing strategy. Read the post.

woman enjoying a Spotify playlist

What Is Your Spotify Strategy?

February 9, 2024October 10, 2024 Johnny Dwinell and Brent Baxter

I see so much information in articles and hear things about Spotify that I believe is inaccurate, and it could hamper your Spotify strategy. Read the post

guitarist making video for social media

13 (more) Social Media Tips for Musicians

February 2, 2024August 14, 2025 Bobby Borg

Frustrated with social media? I’ve got another 13 social media tips for musicians to help you make the most of your music promotion. Read the post.

young woman flashing the rock sign as money rains down

How Do YouTube Royalties Work?

January 4, 2024October 10, 2024 Chris Huff

Learn how YouTube royalties work and what you can do as a musician promoting your music to make money from YouTube. Read the post.

Flamboyant musician making a video for social media

12 Ways to Up Your Social Media Game as a Musician

December 22, 2023October 10, 2024 Bobby Borg

Ready to make the most of social media as a musician for promotion and discovery? Here are 12 things you can do to start off on the right foot. Read the post.

young jogger listening to a playlist

How To Get More Streams on Spotify as an Indie Artist

November 16, 2023June 12, 2025 Chris Huff

How can you organically get more streams on Spotify? We outline strategies to grow your audience and get your music heard as an indie artist. Read the post.

young woman finding a great new album in a record store

How to Find New Music: A Musician’s Guide

November 9, 2023October 10, 2024 Philip Kinsher

When trying to get new fans to discover your music, consider how you find new music yourself. Adopt the same mindset and apply it to your marketing strategy. Read the post.

singer and keyboardist making content for reddit

Musicians on Reddit: A Guide to Interacting with Fans

October 25, 2023October 10, 2024 Chris Huff

Looking for new ways to promote music and engage with fans? Musicians on Reddit are using the platform to grow their fan bases. Read the post.

animated image of reporters' mics pointed at imaginary subject

How to Write a Music Press Release

October 18, 2023October 10, 2024 Scott McCormick

A music press release can secure news coverage for an upcoming release or tour. Learn how to write a press release tailored for the media. Read the post.

musician learning how to promote music on Instagram

How to Promote Music on Instagram (6 Tips)

October 11, 2023April 21, 2025 Lauren Davish

Ready to learn how to promote music on Instagram? Discover a simple and convenient tips for sharing music and engaging with your fans. Read the post.

fans at a music concert

How to Build a Fanbase Through Music Promotion

October 5, 2023April 21, 2025 Chris Huff

How do you, as an independent music artist, rise above the background noise, attract listeners, and build a fanbase? We’ve got a plan. Read the post.

large crowd at a music concert

How to Promote Your Music: 7 Tips for Indie Artists

August 25, 2023April 19, 2025 Philip Kinsher

Thanks to social media and digital distribution, indie artists are equipped with the tools they need to promote their music and expand their fan base — worldwide. Read the post.

band photoshoot on stage with a fish-eye lens

14 Band Photoshoot Ideas for Your Next Album

August 24, 2023April 19, 2025 Philip Kinsher

Want to make your band stand out? These 14 band photoshoot ideas will help you plan a shoot for your next album and post on social media. Read the post.

music duo making a TikTok video

How to Get Your Music on TikTok

August 18, 2023April 19, 2025 Chris Huff

Learn how to get your music on TikTok to increase your chances of getting discovered and boost your music career. Read the post.

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