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Music Marketing & Promotion

A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.

record release plan — band in the studio

Your 90-day record-release plan

July 8, 2022July 12, 2022 Disc Makers

This post is excerpted from The 90-Day Album Release guide, which helps you plan and organize all the events and decisions that go into making an album — from day one in the studio to your continuing sales and promotion efforts. Read the post.

woman enjoying video streaming service

How to get on video and video streaming shows

April 7, 2022May 23, 2022 Randy Chertkow and Jason Feehan

Video and video streaming creates more options to get your music videos played than ever before. Make video content and open these opportunities for your music. Read the post.

young woman listening to music on a Spotify playlist

You need to work on your Spotify playlist strategy

April 5, 2022April 5, 2022 Bobby Borg

Getting on a Spotify playlist — or any streaming playlist — requires a strategy and a plan. Here’s some advice on what to do (and what NOT to do). Read the post.

graphic of CDs with Bandcamp logo insert

Sell your CDs online: Stake a tent at Bandcamp

March 31, 2022December 23, 2022 Andre Calilhanna

Ready to start selling CDs and merch online? Bandcamp offers a customizable solution with the independent musician in mind. Read the post.

band getting its music played on television

How to get your music played on television

March 17, 2022March 17, 2022 Randy Chertkow and Jason Feehan

Television is more within reach than most people are aware, especially with shows in local markets. Once you get coverage, you can use it to open more doors and opportunities. Read the post.

cartoon credits to promote your record

How to promote your record release

March 15, 2022March 15, 2022 Carter Fox

Now that your music is recorded, your product and assets have been created, and your release calendar set, it’s time to promote your record. Read the post.

woman in the mountains listening to music

How to get your music heard and seen

February 22, 2022March 1, 2022 Randy Chertkow and Jason Feehan

From music aggregators to streaming platforms, music influencers to your artist website, music discovery starts with a plan. Read the post.

a music fanbase at a live show

16 ways to build a music fanbase

February 18, 2022August 23, 2022 Bobby Borg

I watched over 50 YouTube videos on how to expand your music fanbase and summarized all of them in these rapid-fire tips. Let’s get to it. Read the post.

young man getting his music reviewed

How to get your music reviewed and played on (all kinds of) websites

February 9, 2022March 1, 2022 Randy Chertkow and Jason Feehan

Third-party websites — including blogs, music review sites, and even non-music sites — can help people discover your music. Target these sites to get coverage and grow your audience. Read the post.

boost your music career

How songwriting contests, challenges, and awards can boost your music career

January 27, 2022January 27, 2022 Randy Chertkow and Jason Feehan

Song and album challenges, song contests, and battle of the bands are great opportunities to get your music heard — and they often get covered by the press and media. Read the post.

record release

How to promote a record release, Part 2: Your release schedule

January 25, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. The second post in our series focuses on planning your record release schedule. Read the post.

artist website

5 reasons you need a music artist website

January 21, 2022November 17, 2022 Bobby Borg

It’s 2022, and with streaming sites, aggregator sites, and social media, you may be thinking a website isn’t necessary. Here are five reasons to rethink that strategy. Read the post.

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

music career goals

Setting music career goals for 2022

January 11, 2022January 27, 2022 Randy Chertkow and Jason Feehan

Get 2022 off to a good start by adjusting your music career goals and plans. Use these resources to get the ideas flowing and help you decide where to put your time and energy. Read the post

music played on podcasts

How to get your music played on podcasts

December 13, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. Read the post

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