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Music Marketing & Promotion

A collection of articles from the Disc Makers blog that relate to music promotion and marketing, including social media, press kits, YouTube and much more.

promote a release

How to promote a release and sell your music, Part 1

January 18, 2022March 15, 2022 Carter Fox

There’s a lot of planning and production that goes into releasing and selling your music. This series of blog posts breaks it all down and gives you a blueprint to achieve success. Read the post.

music career goals

Setting music career goals for 2022

January 11, 2022January 27, 2022 Randy Chertkow and Jason Feehan

Get 2022 off to a good start by adjusting your music career goals and plans. Use these resources to get the ideas flowing and help you decide where to put your time and energy. Read the post

music played on podcasts

How to get your music played on podcasts

December 13, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. Read the post

time management

Time management tips for musicians

December 7, 2021January 21, 2022 Bobby Borg

Bobby Borg, music educator and career coach, has time management advice to help you turn your passion for music into a successful career. Read the post

public radio

How to get played on public and satellite radio

November 10, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Public radio offers many opportunities to get your music covered, especially if you can find a cultural angle or are part of the local scene. Read the post

college radio

How to get your music played on college radio

October 26, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Unlike commercial radio, getting your music played or featured on college radio is well within your reach. Use these techniques to get your music played. Read the post

commercial radio

How to get played on commercial radio

October 11, 2021December 13, 2021 Randy Chertkow and Jason Feehan

Getting on mainstream commercial radio’s rotation can cost over $100,000, but there are clever ways independent music can get played. Read the post

earn money as an indie music artist

Earn money as an indie music artist by leveraging your “surfaces”

September 27, 2021September 27, 2021 Randy Chertkow and Jason Feehan

Use the real-world and online “surfaces” you have access to as an indie music artist to promote, sell, and partner with other businesses to help you make more money with music. Read the post

album release

The album release in the streaming era

September 21, 2021September 21, 2021 Tony van Veen

In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post

music promotion

10 music promotion strategies you need to succeed

September 16, 2021November 8, 2021 Bobby Borg

The Internet isn’t the only place you can go to for your music promotion — these 10 strategies can take you beyond the net. Read the post

music PR

Are you ready for Music PR?

August 24, 2021August 25, 2021 Andre Calilhanna

Just because you’re excited to get the word out about your band, it doesn’t mean you’re ready to embark on a PR push. PR expert Ariel Hyatt gives some straight answers about what you need in place to make the most of a music PR campaign. Read the post.

music revenue

Turn your behind-the-scenes work into music revenue and promotion

August 17, 2021August 31, 2021 Randy Chertkow and Jason Feehan

Part four of our series on maximizing music revenue with your songwriting and recording takes you behind-the-scenes to document and monetize the recording process, not just the recordings. Read the post.

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

studio recordings

How to make more money from your studio recordings

August 3, 2021August 31, 2021 Randy Chertkow and Jason Feehan

In part three of our series on making money with your songwriting and recording, we explore ideas to restructure how you record music so you can make more money from the recording process. Read the post.

demand for your music

Your #1 job as a music artist? Create demand for your music.

July 20, 2021December 21, 2021 Tony van Veen

There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.

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