The reason musicians fail

The reason indie artists fail There are a variety of reasons musicians and indie artists fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list, but you can see a common thread here if you look closely. Read more.

Stop shredding your vocal cords

More Vocal Care Ever wonder why stars have issues with their vocal health? Does it happen to everyone eventually? It’s not inevitable, but it’s highly probable you will have vocal problems if you don’t learn to use proper vocal care. Your voice is an instrument inside your body, and how you treat your body will reflect upon your voice. Read more.

artist brand

Developing your artist brand

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career. Read more.

Breaking Down The Pop Ballad

Pop ballad trio The ballad has a distinguished legacy in popular music and has been the breakthrough hit for countless popular music artists. By deconstructing “Yesterday” (The Beatles), “Waiting For A Girl Like You” (Foreigner), and “Adorn” (Miguel), we’ll discover four essential production elements that help communicate each song’s emotional message to listeners with various musical tastes and inclinations. Read more.

better than perfect

Done is better than perfect for your music career

Is there a next step that you really need to take with your music career, but you keep procrastinating and putting your dream on hold because things are not perfect yet? From one music artist to another, I totally relate to wanting your work to be perfect before you get it out there. But really, procrastination is an excuse for not taking control of your music career. Don’t let this happen to you. Read more.

Retaining your master rights is smart business.

Retaining your master rights is smart business

Songwriters – or more correctly, copyright holders – have always been compensated for the use of their songs, whether it was via traditional radio or new streaming services. With the rise of more and more new outlets for music consumption, master rights are an essential asset to leverage for artists and labels to earn money. Read more.

A DIY Songwriting Workshop Idea

Songwriting Trio WorkshopAre you a songwriter who needs to co-write, but don’t take the time to do it on a regular basis? Is there a group of songwriters in your community facing the same songwriting dilemma? Songfinishers is a songwriting workshop idea that may be right for you and your community of writers to help build friendships, encourage one another, and co-write songs. Read more.

Writing Jingles – The Process Explained

Composer Today, a typical jingle is only part of advertising music content. You will also hear underscores, or music created specifically for the video. You may also recognize a favorite song, or discover a new band to like in the thirty seconds that an iPod ad plays, or hear a cool rendition of a favorite old tune. As long as it’s memorable, musical, and arcs the same way the story of the ad arcs, you’ve got yourself some ad music. In this article, I am going to focus on the process of creating new music (either an underscore or a jingle) for an ad. Read more.