How to make YouTube work for you

The playbook will help you build an audience on YouTubeOnce you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.

Ask a songwriter: 5 questions for Rachael Sage

Tips from songwriter Rachael SageA soulful vocalist and innovative keyboardist, singer, songwriter, and producer Rachael Sage has become one of the busiest touring artists in independent music, performing 150+ dates a year with her band The Sequins throughout the US, UK, Europe, and Asia. Sage’s own MPress Records released her 10th album, Haunted By You in 2012. Read more.

Ask a songwriter: 5 questions for Kent Blazy

Songwriting tips from Kent BlazyGrowing up in Lexington, KY, Kent Blazy became musically inspired when he heard Roger McGuinn playing “Mr. Tambourine Man.” By the mid-70s, Kent was band leader, playing guitar and touring with Canadian legend Ian Tyson. A first place win in a national songwriting contest persuaded him to move to Nashville in 1980, and in 1987, Kent was introduced to Garth Brooks. The first song Garth and Kent penned together was “If Tomorrow Never Comes,” which became their first #1 song. Read more.

25 notable musicians who died in 2013

25 Lou ReedEchoes pays tribute to 25 of the music icons, music industry contributors, and legendary musicians who died in 2013, including Leroy “Sugarfoot” Bonner, Patty Andrews, Reg Presley, Lou Reed, Cleotha Staples, Alvin Lee, Clive Burr, Bobbie Smith, Phil Ramone, Ray Manzarek, Cedric Brooks, Jeff Hanneman, Richie Havens, George Jones, Cordell “Boogie” Mosson, Marvin Junior, Allen Lanier, and Bobby Bland. Read more

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

The reason musicians fail

The reason indie artists fail There are a variety of reasons musicians and indie artists fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list, but you can see a common thread here if you look closely. Read more.

Stop shredding your vocal cords

More Vocal Care Ever wonder why stars have issues with their vocal health? Does it happen to everyone eventually? It’s not inevitable, but it’s highly probable you will have vocal problems if you don’t learn to use proper vocal care. Your voice is an instrument inside your body, and how you treat your body will reflect upon your voice. Read more.

artist brand

Developing your artist brand

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career. Read more.

Breaking Down The Pop Ballad

Pop ballad trio The ballad has a distinguished legacy in popular music and has been the breakthrough hit for countless popular music artists. By deconstructing “Yesterday” (The Beatles), “Waiting For A Girl Like You” (Foreigner), and “Adorn” (Miguel), we’ll discover four essential production elements that help communicate each song’s emotional message to listeners with various musical tastes and inclinations. Read more.

better than perfect

Done is better than perfect for your music career

Is there a next step that you really need to take with your music career, but you keep procrastinating and putting your dream on hold because things are not perfect yet? From one music artist to another, I totally relate to wanting your work to be perfect before you get it out there. But really, procrastination is an excuse for not taking control of your music career. Don’t let this happen to you. Read more.