Your elevator pitch should start a conversation

Artist branding and your elevator pitch While there’s no universal formula for creating an ideal musical elevator pitch, there are ways to help yourself communicate effectively in situations when you’re interacting with a potential new fan or industry contact. We’ve assembled tips from a trio of music industry professionals to help you spark productive conversations about your music — and avoid walking away with your foot in your mouth. Read more.

Elevate your vocal performance: focus on rhythm and intention

singing tips to improve your vocal performance In a standout vocal performance, how and when you release a note is just as important as the way you attack it. On the keyboard, whether I’m playing jazz, rock, or anything else, I try to keep this idea in mind. Time after time, I’ve found that one of the best things I can to do to help a song lock in is to be mindful of both ends of every note I play. This is also true for a vocal performance. Read more.

Help the soundman get you a great live music mix

Help the soundman An organized soundcheck can give band members and sound engineers the tools they need to craft an excellent live music mix, while a chaotic one can suck up valuable minutes – and good will. Some bands do sound checks like complete pros, others are just a mess with everybody onstage playing at the same time, nobody listening, and lots of noise and yelling. Read more.

How to make YouTube work for you

The playbook will help you build an audience on YouTubeOnce you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.

25 notable musicians who died in 2013

25 Lou ReedEchoes pays tribute to 25 of the music icons, music industry contributors, and legendary musicians who died in 2013, including Leroy “Sugarfoot” Bonner, Patty Andrews, Reg Presley, Lou Reed, Cleotha Staples, Alvin Lee, Clive Burr, Bobbie Smith, Phil Ramone, Ray Manzarek, Cedric Brooks, Jeff Hanneman, Richie Havens, George Jones, Cordell “Boogie” Mosson, Marvin Junior, Allen Lanier, and Bobby Bland. Read more

macklemore artist brand

Five elements of your artist brand

Your artist brand is whatever approach you take to the aspects of your career that provide definition to your fans and to the market place. Once a brand has been established, even in an organic way, it is important to nurture and uphold that brand through your online presence. After all, with all of the social media clutter and chaos, why not try to make it easier for your dedicated fans to find you and engage with you? Read more.

The reason musicians fail

The reason indie artists fail There are a variety of reasons musicians and indie artists fail. Some lack real talent or work ethic. Some suffer from bad timing – like starting up a hair metal band just as grunge began to take over in the early 90s. Other artists lack motivation or let their fears win. This is definitely an abbreviated list, but you can see a common thread here if you look closely. Read more.

Stop shredding your vocal cords

More Vocal Care Ever wonder why stars have issues with their vocal health? Does it happen to everyone eventually? It’s not inevitable, but it’s highly probable you will have vocal problems if you don’t learn to use proper vocal care. Your voice is an instrument inside your body, and how you treat your body will reflect upon your voice. Read more.

Breaking Down The Pop Ballad

Pop ballad trio The ballad has a distinguished legacy in popular music and has been the breakthrough hit for countless popular music artists. By deconstructing “Yesterday” (The Beatles), “Waiting For A Girl Like You” (Foreigner), and “Adorn” (Miguel), we’ll discover four essential production elements that help communicate each song’s emotional message to listeners with various musical tastes and inclinations. Read more.