The pros and cons of a major-label record deal
Getting signed to a major label is a dream come true, right? Well, there are definite advantages, but your chances of career success are somewhere way south of guaranteed. Read the post.
Author: Tony van Veen
Should you sign a record deal or stay independent?
There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post
The album release in the streaming era
In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post
The data is in: Physical music sales are UP in 2021!
It may be hard for skeptics to believe, but physical albums were up a robust 37.5 percent compared to this time last year, from almost 28 million units to over 38 million units. Read the post.
Is your music marketing working?
Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.
Your #1 job as a music artist? Create demand for your music.
There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.
Promoting your music on social media: It’s all about you
Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.
You’re an indie artist — do you need legal protection?
When music becomes more than just a pastime and you set out to write, play, and release music, it’s time to consider steps you should take to protect yourself. Read the post.
Can you trust anyone in the music biz?
Let’s face it, most emerging artists are inexperienced in the ways of the music biz and can’t always identify a fraudster from a legitimate resource. Here are 11 things you can do to avoid getting ripped off. Read the post.
Can You Sell Your Music as an NFT?
What the heck is an NFT? And is there any money to be made as an independent artist selling your music as one? Read the post.
Why you should set a date for your music release (and make it a Friday)
There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.
How to monetize your music on YouTube
In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.
Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)
YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.
10 marketing mistakes independent musicians make
In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.
How to use Spotify Canvas to add looping video to your streams
With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.