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Author: Tony van Veen

major label record deal

The pros and cons of a major-label record deal

November 16, 2021December 20, 2021 Tony van Veen

Getting signed to a major label is a dream come true, right? Well, there are definite advantages, but your chances of career success are somewhere way south of guaranteed. Read the post.

record deal

Should you sign a record deal or stay independent?

October 18, 2021October 18, 2021 Tony van Veen

There are downsides to being an independent artist, but there are so many incredible advantages, as well. We look at the pros and cons of signing a record deal versus staying independent. Read the post

album release

The album release in the streaming era

September 21, 2021September 21, 2021 Tony van Veen

In today’s streaming era, while music promotion should launch a new album release, your music is always “on the shelf” and lightning can strike long after it first hits the marketplace. Read the post

physical music sales

The data is in: Physical music sales are UP in 2021!

September 2, 2021September 2, 2021 Tony van Veen

It may be hard for skeptics to believe, but physical albums were up a robust 37.5 percent compared to this time last year, from almost 28 million units to over 38 million units. Read the post.

music marketing

Is your music marketing working?

August 12, 2021August 16, 2021 Tony van Veen

Is your music marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was? Read the post.

demand for your music

Your #1 job as a music artist? Create demand for your music.

July 20, 2021December 21, 2021 Tony van Veen

There are two million songs released every month. But those artists, those songs, are not your competition. Your success is driven by your commitment and patience. And your great music. Read the post.

social media

Promoting your music on social media: It’s all about you

June 25, 2021June 25, 2021 Tony van Veen

Promoting your music act via social media is no time to be coy. Make it about you and all the cool things you do. Read the post.

indie artist

You’re an indie artist — do you need legal protection?

May 28, 2021May 28, 2021 Tony van Veen

When music becomes more than just a pastime and you set out to write, play, and release music, it’s time to consider steps you should take to protect yourself. Read the post.

music biz

Can you trust anyone in the music biz?

April 30, 2021April 30, 2021 Tony van Veen

Let’s face it, most emerging artists are inexperienced in the ways of the music biz and can’t always identify a fraudster from a legitimate resource. Here are 11 things you can do to avoid getting ripped off. Read the post.

NFT

Can You Sell Your Music as an NFT?

April 14, 2021October 3, 2022 Tony van Veen

What the heck is an NFT? And is there any money to be made as an independent artist selling your music as one? Read the post.

music release friday

Why you should set a date for your music release (and make it a Friday)

March 24, 2021March 24, 2021 Tony van Veen

There’s a reason why you should set your music release for a Friday. It’s not just a random day — there’s method behind the madness. Read the post.

monetize your music

How to monetize your music on YouTube

March 5, 2021March 5, 2021 Tony van Veen

In my fourth video about YouTube and your music, I explain how to monetize your music on YouTube, because I know way too many artists are missing out on this revenue. Read the post.

YouTube Content ID

Why anyone can upload your music to YouTube (and why they haven’t been sued out of existence)

February 19, 2021February 15, 2022 Tony van Veen

YouTube is the world’s largest music-discovery platform, where indie musicians can monetize their music and anyone can post whatever they want, whether they own the rights or not. What does that mean for you and your music? Read the post.

marketing mistakes

10 marketing mistakes independent musicians make

January 26, 2021March 30, 2022 Tony van Veen

In these videos, I break down the 10 things I see independent artists do — or fail to do — that leads to underachieving in their music careers. Here are the top 10 marketing mistakes independent musicians make. Read the post.

Spotify Canvas

How to use Spotify Canvas to add looping video to your streams

January 12, 2021January 13, 2021 Tony van Veen

With Spotify canvas, you can include short looping videos that will play while your music streams. It’s a great way to increase shares and engagement, and it’s easy to use. Read the post.

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