There’s a unique pleasure in seeing a vinyl record getting pressed. The glob of vinyl between the stampers, the press closing and squishing the vinyl out the sides, pulling out a beautiful shiny disc. Legendary artists like DJ Jazzy Jeff, Celia Cruz, Big Black, Salt-N-Pepa, and Wu Tang Clan came off our Hamilton presses. Read More.
Remember what it was like in 1990 if you needed something? Say you were looking for a printer for your company brochures. In those pre-internet days it took some resourcefulness and time to find and research the right vendor. Today, you open your search engine of choice, type in a few terms, and voilå: more printers than you can shake a stick at. Thank God for Google.
Clearly, a seismic shift has occurred in how people shop, and consequently in how they market themselves. A lot of the action is happening online, but (of course) not all marketing is web-based. Read more…
I used to own a Lexus. A white GS400 that I bought used – or “pre-owned” as they call it. I loved that car. It was fast, quiet, and the premium Nakamichi audio system was incredible, which for a former musician is essential. A Lexus is supposed to come with all the trimmings of owning a premium brand: top notch, responsive sales reps, white glove service and repair, free loaner cars, the works. Funny thing was, for all the accolades Lexus dealers get, I was regularly disappointed by mine. Read more…
Let me start by setting the record straight: This article is not about making excuses, making sure you don’t get caught, or deflecting blame if something you planned goes wrong. In short, it’s not about covering your rear end. What I’m talking about instead is making sure your business is prepared to properly execute the back end of your next marketing campaign – when prospects and customers actually start responding to your marketing efforts. Read more…
I was talking to the CEO of a well-known music distributor the other day, when the topic of the future of independent music distribution came up. He lamented to me that his business was down 25% in the fourth quarter of 2008, and continues to be down this year. He’s not alone.
Most music retail chains are having problems paying their bills – Q4 saw massive returns from retailers to distributors (for credit) so they could afford to take in new titles. Many record store chains have already gone belly up. Read more…
There’s no shortage of information online about how to monetize your music: sell CDs in stores and online, downloads, merch, synch licensing, live gigs, etc. There’s not nearly as much written about how to maximize your revenues once you’ve made use of the above selling opportunities. Here’s a quick list of some common sense things the average artist can easily implement (and which will show instant results): Read more…