Back to Basics: 7 Reasons to Love Offline Marketing

Direct Mail Box and jacketsRemember what it was like in 1990 if you needed something? Say you were looking for a printer for your company brochures. In those pre-internet days it took some resourcefulness and time to find and research the right vendor. Today, you open your search engine of choice, type in a few terms, and voilå: more printers than you can shake a stick at. Thank God for Google.

Clearly, a seismic shift has occurred in how people shop, and consequently in how they market themselves. A lot of the action is happening online, but (of course) not all marketing is web-based. Read more…