Marketing and Exercise – It’s All a Numbers Game
It’s 5 am and the shrill blast from my alarm clock has successfully propelled me out of bed. Thirty minutes later, I’m on the road to my gym.
Why am I starting this marketing article with a description of my pre-dawn routine? Because while I was trudging along on the treadmill, it occurred to me: Marketing your business is a lot like an exercise program. Here’s how. Read more…