Whatever the genre or instrument, few musicians make it to the level where they can pursue their music passion 24/7. Indeed, in nearly every professional industry, portfolio careers are becoming commonplace, and a portfolio music career is a great way to diversify income via music, or to add music to other career exploits. Read More.
Daniel Ebbers, voice instructor at the Conservatory of Music at University of the Pacific, shares insights and vocal exercises in our video series for vocalists. In these videos, he explores the upper register of a student’s vocal range and summarizes our four-part series. Read more.
You wouldn’t see a top athlete compete without going through a set of warm up activities, and if you are a vocalist, you need to do the same kind of preparation every time you sing. Professor Daniel Ebbers has been training singers for more than twenty years, and in the following videos he explains the benefits of warming up and takes us through a series of vocal exercises. Read more.
The Nadas have built a 20-year career in music. Through playing hundreds of shows and releasing 11 records, they’ve learned what works when building a sustained career in music and an audience that spans one-third of the country. We spoke with Nadas co-founder Mike Butterworth (guitar/vocals) and dug up nine nuggets of wisdom that have helped the band survive for so long. Read more.
Revised January 2019. Got questions about what to deduct, 1099s, and audits? We’ve got tax tips for musicians from a CPA who specializes in the music industry. Read more.
Once you dive into learning the proven techniques that have helped bands to dramatically boost their fan base and build an audience on YouTube, you’ll begin to understand how to develop an overriding video strategy and leverage the power of the platform. The best place to start learning is the YouTube “Creator Playbook” that spells out how successful creators conceive, produce, publish, and promote their content. Read more.
With six words, “Not everyone wants to be an entrepreneur,” Alina Simone gives voice to a nagging feeling many musicians and songwriters have. Sure, the social media platforms and music promotion tools available to any musician today form an impressive array of conduits to share your music, reach out to new audiences, and establish your “brand.” But what about the shy artist who is not comfortable displaying her entire life to the world? Read more.
Investing your time, talent, and emotional capital by sharing what you find compelling can help to not only build an audience for you and your own music, it can help you better define your brand. And these days, aside from the music itself, branding may be the most important element in determining who makes a living in music and who continues as an infrequently paid music hobbyist. Read more.
The new definition of artist development hinges on emerging artists consciously establishing a career plan and then implementing that plan over time in order to accomplish a series of ever more ambitious goals. To learn more and get practical advice, I spoke with Catherine “SupaCat” Enny, CEO and founder of Guerrilla Management. Catherine established her management credentials when a then-unknown band she produced and managed named Kyuss broke out on the strength of her production and business acumen. Read more.
Songwriters – or more correctly, copyright holders – have always been compensated for the use of their songs, whether it was via traditional radio or new streaming services. With the rise of more and more new outlets for music consumption, master rights are an essential asset to leverage for artists and labels to earn money. Read more.
In part two of Echoes’ interview with renowned live performance producer Tom Jackson, we learn a simple rule: sing fewer songs, create more moments. When asked to play a half hour set, most bands immediately think, "How many songs can we fit in?" Instead, if they thought "How many moments can we develop?" they’d be much further along. Read more.
In part one of our interview with live performance producer Tom Jackson, we learn that most artists never learn to see themselves from the audience perspective. Once a record is done, the focus shifts to hitting the road. When that artist hits the stage, adrenaline is pumping, the band sounds tight, everyone is locked in, so it’s natural to think, “Everything is good.” That’s not always the case. Read More.
Who are the buyers for your original music? The short answer is they are incredibly diverse, and include everything from video game production companies to late night TV variety shows. And while the enormous range of buyers is encouraging, they mainly operate in a closed loop of industry contacts, so gaining access can be difficult. That why knowing the ground rules and how value is perceived by the buyers is crucial before attempting to break in to the loop. Read more.
When striving to understand how the music licensing business operates, one key fact is that the music licensing marketplace determines value on a daily basis. What this means is that to make any money licensing your music, your songs must have value in the eyes of the marketplace. The following qualities will help determine a piece of music’s relative licensing value. Read more.
To develop an adequate understanding of the path to earning money with your original music, four essential areas make up the key foundational knowledge, and we’ll explore them in three posts. In this first post, we’ll look at the different copyrights and the basic blueprint for how revenue is generated by licensing your music. Part two will address creating value and earning income through licensed music. In part three, we’ll explore the diversity of buyers for original music, and the all-important connections you will need to develop to begin to make money from your original music. Read more.