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Author: Keith Hatschek and Dana Myers

artist brand

Developing your artist brand

September 10, 2013January 24, 2017 Keith Hatschek and Dana Myers

When you hear slogans like “Finger lickin’ good,” “Just do it,” and “Eat fresh,” can you immediately picture the logo, the company, and the associated products? This is branding in action. Developing your artist brand is an important step in your music marketing plan and in the ongoing development of your music career. Read more.

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