As I take people through the challenging self-discovery process, I’ve realized that a lot of indie music artists, at all stages of their careers, share a common issue: they are reluctant to celebrate success. They often feel uncomfortable announcing even the major milestones – like EP releases, show and tour announcements, notable press interviews – that are the product of their hard work, growth, and development. Read more.
Consistent artist branding is key to a successful music marketing strategy. We’ve got tips on branding yourself in your bio and all your marketing. Read more.>
As an artist or band, you’re going to be repeatedly forced to explain yourself. And you’re not going to go far if you’re unable to use words to communicate who you are, what you sound like, and why someone should care about you. In short, you’re going to need a press kit that includes an artist bio. The most important thing to remember is that a band bio is a professional sales tool that is part of your press package. Read more.
Part of being a DIY artist is marketing yourself like an entrepreneur or small business owner. You’re presenting the brand of “You, Inc.,” comprised of all the unique things about your music and you as an artist. And while putting some tracks up on social media platforms like Facebook and MySpace – and your own website – is an important part of your marketing plan, you can’t just leave it at that and hope someone will simply stumble across your music.
An important part of your PR efforts as a DIY artist is to effectively present yourself to music blogs, podcasts, online music communities, websites, and magazines. It’s a given that if you’re at the stage where you’re ready to approach the music press, you should have at least two things: 1) a professional-sounding collection of your songs that represents you at your best; 2) tangible proof that you are playing regularly and working hard at providing an engaging experience for your fan base. Read more…