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Author: Johnny Dwinell

stop failing at music

Stop failing at music (and be a smart CEO)

July 27, 2018July 27, 2018 Johnny Dwinell

As an independent musician, you own a small business — and it’s time you realized it. To stop failing at music, you need to be a smart CEO. Read the post.

expand your music audience

How to expand your music audience in three easy steps

June 29, 2018June 29, 2018 Johnny Dwinell

Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.

Working on being creative is a good way to make headway with new projects.

You need to work at being creative (creativity is NOT a talent)

March 27, 2018July 16, 2019 Johnny Dwinell

Being creative is not an innate ability that you either have or you don’t. Creativity is not, in and of itself, a talent. Creativity is not related to IQ. Creativity is a way of operating. Read More.

shopping recording studios

Seven things to consider when shopping recording studios

October 16, 2017October 17, 2017 Johnny Dwinell

This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.

Career as a musician

The cure for your career as a musician (even if you didn’t know you needed it)

August 22, 2017August 22, 2017 Johnny Dwinell

Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.

Will you take responsibility for your music career?

Will you take responsibility for your music career?

July 26, 2017August 8, 2017 Johnny Dwinell

What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.

your music career

Want happiness in your music career? It’s never too late to learn.

June 29, 2017November 21, 2017 Johnny Dwinell

You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.

the market

Your music will be judged by the market – but only if you get it there

May 10, 2017May 11, 2017 Johnny Dwinell

The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.

success in music

Refine the quality of your questions to find success in music

March 21, 2017March 21, 2017 Johnny Dwinell

Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.

Music marketing strategies

Music marketing strategies for indie musicians

February 21, 2017April 24, 2017 Johnny Dwinell

In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.

artistic voice

Work to find your artistic voice

February 1, 2017February 1, 2017 Johnny Dwinell

To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.

YouTube marketing strategy

Developing your YouTube marketing strategy

December 5, 2016April 24, 2017 Johnny Dwinell

In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.

musical talent

Your musical talent isn’t enough (to make it in the music business)

October 21, 2016October 21, 2016 Johnny Dwinell

Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.

new music business

Permission marketing and the new music business

June 8, 2016August 9, 2016 Johnny Dwinell

Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.

organic musical artist

Are you an organic musical artist? That depends on your definition.

May 17, 2016May 17, 2016 Johnny Dwinell

Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.

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