Stop failing at music (and be a smart CEO)
As an independent musician, you own a small business — and it’s time you realized it. To stop failing at music, you need to be a smart CEO. Read the post.
Author: Johnny Dwinell
How to expand your music audience in three easy steps
Marketing to your fans is essential for your music career, but if you want to expand your music audience, you need a plan for growth. Here are three ideas to make that happen. Read the post.
You need to work at being creative (creativity is NOT a talent)
Being creative is not an innate ability that you either have or you don’t. Creativity is not, in and of itself, a talent. Creativity is not related to IQ. Creativity is a way of operating. Read More.
Seven things to consider when shopping recording studios
This post will help you with the task of shopping recording studios and avoiding the “studio car wash” syndrome where artists get the same artistic whitewash. Read More.
The cure for your career as a musician (even if you didn’t know you needed it)
Define who your audience is, make a relationship, and get their contact info. These direct-to-fan relationships are the cure for your career as a musician. Read More.
Will you take responsibility for your music career?
What kind of responsible are you? Will you take responsibility for your music career, or let excuses define your path? You have a choice. Read More.
Want happiness in your music career? It’s never too late to learn.
You’ll love Jewel’s story because it’s incredibly inspiring. You might also hate it, because it will leave you with zero excuses in your pursuit to find happiness in your music career. Read More.
Your music will be judged by the market – but only if you get it there
The market is the ultimate judge of any product, and artists know this, so too often they avoid being judged to evade the pain of possible rejection. Read More.
Refine the quality of your questions to find success in music
Disruptive questions break your incremental thinking towards problem-solving, will shake up your reality, and help you find success in music. Read More.
Music marketing strategies for indie musicians
In our February Twitter chat (#DMchat17), artist, producer, and founder of Daredevil Production Johnny Dwinell talked about music marketing strategies for indie musicians. Read more.
Work to find your artistic voice
To find your authenticity, your true artistic voice, you have to explore and create – and be patient. As an artist, your job is to practice without expectation. Read More.
Developing your YouTube marketing strategy
In this post, I want to get into the most common conceptual mistake that just about all indie music artists make when thinking about a YouTube marketing strategy. Read More.
Your musical talent isn’t enough (to make it in the music business)
Your brilliant musical talent (imagined or otherwise) is worthless unless you understand how to stand out in the crowded marketplace. So what does it take? You have to hate to lose. Read More.
Permission marketing and the new music business
Permission Marketing is not new. It’s the way all commerce was done 200 years ago, and it’s the model for the new music business. Read More.
Are you an organic musical artist? That depends on your definition.
Being an organic musical artist doesn’t mean you shouldn’t cultivate an image and market yourself. You need to identify your “known unknowns,” create an artistic lane, and rethink your definition of “organic.” Read more.