Building relationships, knowing what a booking agent is looking for, and being prepared when you call can help you master booking your act. Read the post.
There’s an advantage to concentrating your live performance development in local music venues as you plan for future tours in new and wider territories. Read the post.
Growth is good, but grow with awareness as you move to the next level. The truth is, most acts move too quickly. They think they’ve reached a level of success that they simply have not. Carefully assess every step of your success before charging ahead thinking you’re ready to move on. Read more.
Have you ever felt frantic about getting more gigs on your schedule? Depending on your goals and where you are in your music career, that may be exactly the thing to do. If you are in this to create a lasting career in music, one that builds momentum and progresses from one level to the next, you need a plan when booking music gigs. Read more.
One way to expand your audience is to serve as an opening act for a better-known artist on multiple tour dates or one local show. Sometimes you can get lucky and be in the right place at the right time, but if you’re more interested in strategy than chance, here are three suggestions to help you land some of these choice performance slots. Read more.
Take a really good look at yourself and your act and find those qualities you may have wanted to hide in the past thinking no one would like or you might have been embarrassed to show, or be, or write about. Audiences want to see something interesting, be a part of something new and exciting. The media is looking for something exciting to share with their audiences. So find your unique qualities and talk about them, let them shine, and let them propel you above the crowds of other performers. Do something interesting… uniquify yourself! Read more.
There are a lot of factors to consider when planning for your new CD release: the scope of your music marketing campaign, your budget, the number of shows you’ll play, how far you are going to travel, etc. The next steps involve music promotion, and making sure you have a great story to tell. Your story will help with your markting plan to get the press to write about you and your new CD. Read more.
Are you in danger of playing too much in your chosen markets? We all want to gig more often, but have you really taken a look at how gigging too much in a given market might impact your ability to grow? Read more.
When you focus on productivity rather than creativity, your art and your business suffers because your whole reason for doing the business, expressing and sharing your creativity, loses its momentum and drive. Productivity metrics such as how many CDs you have sold, how many gigs are booked, how many Facebook fans you have, or how many tweets you’ve tweeted can leave you feeling out of sorts and divorced from your artistic self. Read more.
School’s in session, and here are some insights into playing the college market as you begin the fall touring season. Many acts successfully use colleges as a point from which to launch their careers, while others have found it leading to a dead end. As we explore both ends of the spectrum, keep an open mind about how this market might fit into your booking plans. Read more…
There is an art and a science to business follow-ups, and it’s a valuable part of a career plan.
Persistent and consistent follow-up is one of the key elements to a successful music career. This holds true whether you are trying to book a gig, land an interview with a local or major paper, get a record deal, or find an agent or a manager. If you simply send out your promotional packets and wait for a response, forget it – you won’t get a call back. Read more…