Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:
Music-based mobile apps are one of the most powerful tools in a musician’s digital marketing arsenal. Apps are a hot commodity with customers, especially the gen-Y market. Beyond that, apps provide an avenue for deeper engagement with your audience.
In order to maximize your potential for connecting with audiences, your app must be user-friendly and addictive. You do that by providing value to users. Make it simple to use and allow opt-in subscriptions for your podcast(s). Read more…
Lil Wayne (aka Weezy F. Baby) is a name that most people who know music are familiar with.
Whether or not you like his work is a different matter entirely. Lil Wayne’s pop superstardom in recent years can largely be attributed to his stranglehold on the rap mixtape market.
Since 2006 Lil Wayne has released a seemingly endless flurry of mixtapes. With each one the bond between Weezy and his audience grows stronger. Read more…
Mixtapes have been a staple in hip-hop culture for decades. Artists primarily use them to build buzz for their commercial releases in an effort to increase their album sales. As useful as mixtapes have been for the artists who use them, it wasn’t until relatively recently that their effectiveness as promotional vehicles surfaced in pop culture. Read more…
Face it. Music sales are being bastardized by “pirated” free downloads and the free will of consumers. Sure, the legal digital music market is growing but it won’t pick up the slack for declining CD sales because singles rule the market.
Analyzing the purchasing habits of the music-buying public, it is quite clear that they are much more interested in spending money on singles than on albums. Read more…