Music Marketing 2.0: The Digital Brand Manifesto

Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:

  1. A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
  2. A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).

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Digital Branding With Music & Mobile Apps

Music-based mobile apps are one of the most powerful tools in a musician’s digital marketing arsenal. Apps are a hot commodity with customers, especially the gen-Y market. Beyond that, apps provide an avenue for deeper engagement with your audience.

In order to maximize your potential for connecting with audiences, your app must be user-friendly and addictive. You do that by providing value to users. Make it simple to use and allow opt-in subscriptions for your podcast(s). Read more…

Digital Mixtapes: Case Study – Lil Wayne

lil wayneLil Wayne (aka Weezy F. Baby) is a name that most people who know music are familiar with.
Whether or not you like his work is a different matter entirely. Lil Wayne’s pop superstardom in recent years can largely be attributed to his stranglehold on the rap mixtape market.

Since 2006 Lil Wayne has released a seemingly endless flurry of mixtapes. With each one the bond between Weezy and his audience grows stronger. Read more…

Reverse Piracy: Pirate Your Own Music

reverse piracyFace it. Music sales are being bastardized by “pirated” free downloads and the free will of consumers. Sure, the legal digital music market is growing but it won’t pick up the slack for declining CD sales because singles rule the market.

Analyzing the purchasing habits of the music-buying public, it is quite clear that they are much more interested in spending money on singles than on albums. Read more…