Music Marketing 2.0: The Digital Brand Manifesto
Every artist needs a fully customized DIGITAL BRAND to succeed. Proper branding requires the following:
- A unique web domain separate from an artist profile on the record label website. The artist’s website functions as the central web hub for that artist’s digital brand.
- A simplified e-commerce system on the artist website. Easy check-out store supporting various forms of payment (PayPal, credit, debit, etc).