performance jitters

Ditch the pre-show performance jitters

We all know practice makes perfect, but sometimes perfect isn’t enough to calm performance jitters, cool sweaty palms, and relax the nerves. So whether you’re heading out to perform for some big festival crowds, going solo for the first time, or just want to get a grip on your performance, here are a few tips to take on – before you step on stage. Read more.

Writing Jingles – The Process Explained

Composer Today, a typical jingle is only part of advertising music content. You will also hear underscores, or music created specifically for the video. You may also recognize a favorite song, or discover a new band to like in the thirty seconds that an iPod ad plays, or hear a cool rendition of a favorite old tune. As long as it’s memorable, musical, and arcs the same way the story of the ad arcs, you’ve got yourself some ad music. In this article, I am going to focus on the process of creating new music (either an underscore or a jingle) for an ad. Read more.