Use a SWOT analysis to focus your music marketing
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.
Author: Bobby Borg
Writing a vision statement
Your vision statement is the first step in the marketing process: when you know where you want to go, it’s easier to map out the directions to get there. Read More.
Design tips for your next poster, flyer, or postcard
Besides providing basic information, a great poster, flyer, or postcard sells a benefit and triggers a buying action. These design tips can help you streamline the process and serve as a checklist for the information to include. Read More.
12 Music PR tips
Here are 12 music PR tips to help you stimulate publicity, better communicate, and build good public relations with local press and your fans. Read More.
Great interviews don’t happen by accident
If you want to give great interviews, preparation is key. Here are 12 tips to help you prepare and make new fans when the press comes calling. Read More.
The future of the music industry: Q&A with Bobby Borg
In our December Twitter chat (#DMchat16), music industry consultant Bobby Borg shared his predictions for the music industry in 2017 and beyond. Read More.
Five qualities to look for in an entertainment attorney
Finding an entertainment attorney isn’t difficult to do. The challenging part is finding an attorney who is right for you. Read more.
Different types of record producer deals
While the role of a record producer is typically understood by most artists, the business aspects are more confusing. What follows is a brief rundown of when a producer may first get involved in your career and how the deals are structured. Read more.
Getting the most from your entertainment attorney
Attorneys are necessary to the business of music and your muisc career. An entertainment attorney reviews contracts with your best interests in mind, translates contract clauses into terms you can understand, and knows what issues are important to negotiate for in recording, publishing, and merchandising agreements. Read more.
Predictions for the music industry: Part 2
Music isn’t going anywhere – we dance to it, graduate to it, and get married to it. But the music industry will continue to change and grow. Part 2 includes predictions for the music industry related to artist branding, live performances, and new products that might evolve for musical artists. Read more.
Predictions for the music industry: Part 1
After witnessing how quickly new technology has changed the music business in just the past five years, it’s a safe bet that no one can know for sure what awaits the music industry in the near future. Still these predictions for the music industry by leading industry professionals are interesting, insightful, and inspiring. Read more.
8 tips for holding band meetings that don’t suck
You’ve heard it before, “it’s called the music business for a reason,” and one good business practice that can help you meet your music career goals is holding effective band meetings. To ensure your meetings go smoothly, check out the following eight easy-to-execute tips. Read more.
Defining your vision and your music marketing plan [Video]
Setting a successful music marketing plan in motion begins with defining your vision and determining how to set and accomplish the goals designed to get you there. These videos expand on themes and ideas from Bobby Borg’s book, Music Marketing for the DIY Musician. Read more.
10 things you can do to reach your music career goals
Musicians have no problem creating master plans to rule the world, but they often fall short of seeing their music career goals through effectively. What an unfortunate waste! As Ralph S. Larsen, CEO of Johnson & Johnson, said, “The best-thought-out plans in the world are worthless if you can’t pull them off.” Read more.
How to deal with criticism as a musician
Getting feedback from a sample of your audience is a great way to measure your success. But what happens when you get feedback that is the opposite of what you wanted to hear? Finding your true voice and an audience to whom you appeal requires time, patience, dedication, motivation, and effort. Read more.