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Author: Bobby Borg

band member

13 questions to ask a potential band member

July 26, 2021July 26, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.

vision statement

What is your vision for your music career?

July 4, 2021July 4, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.

song split sheet

Creating song split sheets in 10 easy steps

June 7, 2021June 7, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg lays out the process of creating a simple, functional song split sheet. Read the post.

music manager

Are you ready to hire a music manager?

May 25, 2021May 26, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about personal music managers and reviews what managers do, when to look for one, and where to look. Read the post.

band bio

Writing an informational band bio — 9 tips

May 6, 2021May 7, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.

successful musicians

Seven traits of successful musicians

March 30, 2021March 30, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.

music lessons

Ready to start teaching music lessons?

February 17, 2021February 17, 2021 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

logic or pro tools

Logic or Pro Tools? Which is better for you?

October 15, 2020November 6, 2020 Bobby Borg

Bobby Borg talks with Maurizio De Togni to compare Avid’s Pro Tools software with Apple’s Logic Pro based on price, usability, and compatibility — with a focus on the independent artist. Read the post.

writing pop songs

Writing pop songs that stand out

September 17, 2020February 26, 2023 Bobby Borg

Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.

meditation for musicians

How meditation can benefit musicians

August 12, 2020August 19, 2020 Bobby Borg

Bobby Borg talks to Allen Weiss, co-chair of Mindful USC and senior teacher of mindfulness meditation at InsightLA about meditation for musicians. Read the post.

branding for musicians

“Ladder up” and connect your music to something big

July 17, 2020July 17, 2020 Bobby Borg

Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

advocacy in music

The risks and rewards of social advocacy in music

June 5, 2020June 5, 2020 Bobby Borg

Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.

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