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Author: Bobby Borg

word-of-mouth marketing

Word-of-mouth marketing: What it is, and how to generate it

January 28, 2021January 29, 2021 Bobby Borg

Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.

music career advice

How to manage a crisis: Music career advice

November 6, 2020November 6, 2020 Bobby Borg

Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.

logic or pro tools

Logic or Pro Tools? Which is better for you?

October 15, 2020November 6, 2020 Bobby Borg

Bobby Borg talks with Maurizio De Togni to compare Avid’s Pro Tools software with Apple’s Logic Pro based on price, usability, and compatibility — with a focus on the independent artist. Read the post.

writing pop songs

Writing pop songs that stand out

September 17, 2020October 15, 2020 Bobby Borg

Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.

meditation for musicians

How meditation can benefit musicians

August 12, 2020August 19, 2020 Bobby Borg

Bobby Borg talks to Allen Weiss, co-chair of Mindful USC and senior teacher of mindfulness meditation at InsightLA about meditation for musicians. Read the post.

branding for musicians

“Ladder up” and connect your music to something big

July 17, 2020July 17, 2020 Bobby Borg

Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.

music marketing plan

You need a music marketing plan

June 26, 2020June 26, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.

advocacy in music

The risks and rewards of social advocacy in music

June 5, 2020June 5, 2020 Bobby Borg

Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.

job in the music industry

Advice for finding, keeping, and leaving a job in the music industry

May 13, 2020May 13, 2020 Bobby Borg

Bobby Borg talks to Dr Chaz Austin, an employment consultant and author of 100 Ways To Find Work And Keep Finding Work For The Rest Of Your Career about the importance of building and maintaining relationships at your job. Read the post.

networking

To network effectively, become a great listener

April 24, 2020April 27, 2020 Bobby Borg

Bobby Borg talks to Freddy Nager, a former label executive and marketing pro, about the importance of networking and how to do it effectively — especially if you hate the idea of networking on its face. Read the post.

music producer

Music producer deals [Video]

April 1, 2020November 30, 2021 Bobby Borg

This post, excerpted from the video “Indie Producer Deals,” outlines the various options indie artists might have when it comes to hiring and working with a record producer. Read the post.

music release

Your roadmap to release [Video]

March 12, 2020April 27, 2020 Bobby Borg

Musician, author, educator, and music industry consultant Bobby Borg has just launched a video series aimed at breaking down music business and marketing basics. This post is excerpted from the first video, “Roadmap To Release.” Read the post and watch the video.

fan-brand

Create an exclusive club of fan-brand evangelists

June 1, 2018April 27, 2020 Bobby Borg

Whether you are a band, solo artist, manager, record label, or any type of branded product, you can work at creating a fan-brand by following these seven steps. Read the post.

Producing a music video is one of many ways to get an audience’s attention

Produce music videos that get attention

May 15, 2018October 12, 2018 Bobby Borg

With the vast number of videos on the web, you can’t just record the same old footage and rise above the clutter. Here are 15 approaches to produce music videos that get attention. Read the post.

SWOT analysis

Use a SWOT analysis to focus your music marketing

October 4, 2017October 4, 2017 Bobby Borg

A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a tool used by some of the most innovative companies in the business world, and you can use it too. Read More.

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