13 questions to ask a potential band member
Musician, author, educator, and music industry consultant Bobby Borg talks about the things you want to learn about someone when you’re looking for new band members. Read the post.
Author: Bobby Borg
What is your vision for your music career?
Musician, author, educator, and music industry consultant Bobby Borg explains why a vision statement is the start of a serious marketing plan. Read the post.
Creating song split sheets in 10 easy steps
Musician, author, educator, and music industry consultant Bobby Borg lays out the process of creating a simple, functional song split sheet. Read the post.
Are you ready to hire a music manager?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about personal music managers and reviews what managers do, when to look for one, and where to look. Read the post.
Writing an informational band bio — 9 tips
Musician, author, educator, and music industry consultant Bobby Borg gives advice about what to include in your band bio and how to make it work for your website, press materials, and Instagram. Read the post.
Seven traits of successful musicians
Musician, author, educator, and music industry consultant Bobby Borg gives advice about the qualities you need to find success in music — or anything you set your sights on. Read the post.
Ready to start teaching music lessons?
Musician, author, educator, and music industry consultant Bobby Borg gives advice about starting a business teaching music lessons. Read the post.
Word-of-mouth marketing: What it is, and how to generate it
Bobby Borg talks to Freddy Nager about word-of-mouth marketing and how to leverage it to boost your music career. Read the post.
How to manage a crisis: Music career advice
Bobby Borg leans on the writing of sales and marketing consultant Ira Kalb to help musicians tackle the delicate task of managing a publicity crisis. Read the post.
Logic or Pro Tools? Which is better for you?
Bobby Borg talks with Maurizio De Togni to compare Avid’s Pro Tools software with Apple’s Logic Pro based on price, usability, and compatibility — with a focus on the independent artist. Read the post.
Writing pop songs that stand out
Bobby Borg talks with Anika Paris — an award-winning singer/songwriter, classically trained pianist, and published poet and author — about ways to write unique pop songs. Read the post.
How meditation can benefit musicians
Bobby Borg talks to Allen Weiss, co-chair of Mindful USC and senior teacher of mindfulness meditation at InsightLA about meditation for musicians. Read the post.
“Ladder up” and connect your music to something big
Excerpted from “Branding For Musicians: Getting People to Care,” this post uses some notable industry examples to bring a focus on what you can do to ladder up and connect to something aspirational. Read the post.
You need a music marketing plan
Bobby Borg talks to Freddy Nager about the value of creating a marketing plan and the important distinction between a mission statement and a vision statement. This post and video will get you thinking critically about planning your future and visualizing how to get there. Read the post.
The risks and rewards of social advocacy in music
Bobby Borg talks to Dr. Daniella Baroffio about how social causes and social advocacy can be made more effective when combined with music. Read the post.