Your fans are living vicariously through you. All of your successes are their successes. If you keep talking about all your music career failures, they’re not going to be so excited to be your fans as they already have enough failures going on in their own lives and don’t need any of yours. I lost a few early connections because I revealed too much struggle and not enough inspiring drive.
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The night of your CD release show should be the biggest music performance of your career to date. The show will be packed, if not sold out. The reason more people typically come to album release concerts than your Wednesday night four-band bill show is because it’s an event – and should be hyped up as one. Having a packed club with people there actually to see YOU is something that won’t happen very often early on, so you have to make sure you go about this right.
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If you give someone your disc at a show all they should have to do while driving home is remember they have it and with one hand on the wheel slide the disc out from it’s case and pop it into their CD player (you don’t want to cause them an accident do you?). The same goes for the journalists getting your disc in the mail. They see five discs on their desk. four are shrink wrapped and one is not. Which disc do you think they’re going to start with? Read more.