crowdfunding for musicians

Crowdfunding for musicians: tips, tactics, and trends

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Here’s a collection of posts covering the trends in crowdfunding for musicians. From finding the right platform to setting goals and timelines, determining pricing to promoting rewards, check out these posts – and keep coming back, we’ll keep adding new content.

Choosing the right rewards for patronage and crowdfunding campaigns
Maximizing the amount of money musicians bring in from patronage and crowdfunding campaigns is all about setting up enticing rewards and smart support levels. Follow these tips to boost the revenue you bring in.

A new release strategy for a new music economy
Indie artist Megan Slankard is finding success in the new music economy through the fan-support platform of Patreon – reducing risk and rewarding trust among her steadily growing fan base.

Perfect your sales pitch if you want results
For years, my biggest challenge was getting a reply to the multitude of emails I wrote. I’ve since perfected my sales pitch so that now, 100 percent of the emails I send get a response.

From your brand to your fans: Making music merch work for you
What’s in an artist brand? How do you develop one? And how do you best integrate your brand into your music merch endeavors?

Crowdfunding 2.0: from project funding to career planning
Patreon offers artists with a following a path to a sustainable, recurring income through its platform, ushering in the era of crowdfunding 2.0.

Crowdfunding success is a process, not a fluke
To achieve crowdfunding success, you need a project, a plan, and the time and energy to execute it. With these things in place, you can help create unexpected opportunities.

Planning the rewards for your music crowdfunding project
When planning a music crowdfunding campaign, focus on getting more pledges from more people, enticing backers to pledge at higher amounts, and aiming to achieve your goals quickly.

Creative strategies to raise money for your indie album release
Just as your creative endeavors demand a fresh and personal approach to ring true and be successful, there’s an art to finding ways to raise funds for your indie album release.

Home grown crowdfunding tips
Grammy-nominated Linda Chorney shares some of the creative financing and tips for crowdfunding for musicians.

How to crowdfund your next project: 11 steps to success
A successful crowdfunding campaign requires doing the right things in the right order – and when executed correctly, it can maximize your backers and funding.

The many ways to ask for the sale
When offering your music – or any of your goods – online, how you ask for merch or CD sales can impact how effective your offer is.

Give fans more reasons to buy your music
Fans don’t need more ways to buy your music, they need more reasons to. To sell more music, recognize that you bring intrinsic value to the equation.

Fan Funding: Should You Ask Your Fans for Money?
Fan funding isn’t about handouts, it’s about providing a shared experience with your fans


A musician, writer, and marketer, Andre Calilhanna manages and edits the Disc Makers and BookBaby Blogs. Follow Andre on Twitter @dre_cal. Email him at andre@discmakers.com.

Planning your album from beginning to end