Are you following the crowd? Trying to play at all the places the other indie bands you know are playing?
In today’s indie music scene, it is more important than ever to call attention to yourself and your art by standing out from the crowd. That is why it is so important to find your unique qualities and promote them.
In the search for acceptance, so many music performers try to be like the artists everyone already knows and likes. But that artist became known and liked because they stood out from the rest.
What makes you stand above the fray? What quirks, physical attributes, vocal qualities, instrumental prowess, or personality differences help make you the artist you are? Are you incorporating those aspects of yourself into your biography, upfront, and not buried in the third or forth paragraph?
Audiences, fans, and industry professionals look for something new, something unique to connect with all the time. Can you give them that?
Take a really good look at yourself and your act and consider how you may be able to uniquify yourself. Find those qualities you may have wanted to hide in the past thinking no one would like or you might have been embarrassed to show, or be, or write about. Audiences want to see something interesting, be a part of something new and exciting. The media is looking for something exciting to share with their audiences. The same old, same old just doesn’t cut it. So find your unique qualities and talk about them, let them shine, and let them propel you above the crowds of other performers. Do something interesting… uniquify yourself!
Indie Music Marketing Strategies (April 2012)
Excerpt from our guide, 10 Effective Strategies to Get Your Music Noticed: Promotional Strategies for Independent Musicians.
Image courtesy of ShutterStock.com.
Jeri Goldstein is president and founder of Performingbiz. Formerly an agent and manager, Jeri is a dedicated author and music business consultant providing resources, instruction, and consulting services to music artists to help them create a successful touring career. Her award-winning book, How To Be Your Own Booking Agent, THE Musician’s & Performing Artist’s Guide To Successful Touring, is used by performers worldwide and by music business courses in the USA and Canada.
This post was excerpted from Jeri’s second book, The Tiny Guide To Huge Success 100 Biz Boosting Hot Tips to Ignite Your Performing Career. Disc Makers’ Echoes readers get a special $5 discount off the book by using the discount code WJ2JJ53Q in the space provided on the order form. Get your copy today!