Tell a Story for Your CD Release and Beyond

Twitter
Visit Us
YouTube
Instagram
RSS
LinkedIn
Share

There are a lot of factors to consider when planning for your new CD release: the scope of your music marketing campaign, your budget, the number of shows you’ll play, how far you are going to travel, etc. The next steps involve music promotion, and making sure you have a great story to tell. Your story will help with your markting plan to get the press to write about you and your new CD.

It’s not enough to let the CD release be the story. The competition for review space and airplay is just overwhelming. So when you’re working on how to promote your music and subsequent live dates, write a list of at least five interesting things about you, your group, or your CD that tell a unique story, then create a press release about each point of interest.

Perhaps there is a theme running throughout the songs you write or record; maybe you and your band mates started playing together in elementary school; perhaps there is a song on the CD that was written for a specific purpose or cause; maybe you overcame great challenges in your life and now turned to writing about them; perhaps you perform to a unique niche audience and that is of interest; maybe someone associated with the CD is well-known person and your association with them might make a unique story.

Dig deep, look for something the press might find will interest their readers and prompt them to interview you, as well as review the CD. Give the radio DJs something unique to talk about while cueing up a track.

Once they get to the music, hopefully it will speak for itself and entice the writer or DJ to promote it, but you have to compel them to open the CD and listen to it, and a press release with a great story is your key to reviews and airplay.

Even if you decide to work with a publicist or a radio promotions company, you need to give them a great story to help promote you and have success with the campaign.

If you are not releasing a new CD, but are selling an older album, this exercise will help you open the new markets where you want to play. This exercise will change the scope of your campaign and all of your marketing if you do this each time you have a new project or tour or release, and is a good exercise to do to help you craft a story for any and all of your promotional efforts.

Jeri Goldstein is president and founder of Performingbiz. Formerly an agent and manager, Jeri is a dedicated author and music business consultant providing resources, instruction, and consulting services to music artists to help them create a successful touring career. Her award-winning book, How To Be Your Own Booking Agent, THE Musician’s & Performing Artist’s Guide To Successful Touring, is used by performers worldwide and by music business courses in the USA and Canada.

This post was excerpted from Jeri’s second book, The Tiny Guide To Huge Success 100 Biz Boosting Hot Tips to Ignite Your Performing Career. Echoes readers get a special $5 discount off the book by using the discount code WJ2JJ53Q in the space provided on the order form. Get your copy today!

Music businessman image provided by ShutterStock.com.

More posts about music promotion and press kits:
Press Kit Posts: Advice on Press Releases, Band Bios, Publicity, and More (June 2012)

Indie Music Marketing Strategies (April 2012)

27 thoughts on “Tell a Story for Your CD Release and Beyond

  1. Most players enjoy this feature and are very creative in designing the “mini” me they use as their face
    to this online game community. However, enabling
    the console will disable the command functions of keys – this is how you’ll know that the console is open. Engineer recipes often include jewels which are found in a variety of places.

  2. Tinnitus comes in some different forms and can start as early as birth.

    Almost all live entertainment is too loud to be
    safe for your ears regardless if it is classical,
    jazz, or rock. Homeopathic tinnitus therapy with a 100% effectiveness.

  3. First off I would like to say terrific blog! I had a quick question in which I’d like to ask
    if you do not mind. I was curious to find out how you center yourself and clear your mind prior to writing.

    I have had trouble clearing my mind in getting my ideas out.
    I do enjoy writing but it just seems like the first 10 to 15
    minutes are usually wasted just trying to figure out how to
    begin. Any ideas or tips? Thank you!

  4. I was wondering if you ever considered changing the page layout of your website?

    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text
    for only having one or two pictures. Maybe you could space it out
    better?

  5. With havin so much content do you ever run into any problems of
    plagorism or copyright violation? My website has a lot of unique content I’ve either authored myself or
    outsourced but it appears a lot of it is popping it up all
    over the web without my agreement. Do you know any ways to help prevent content
    from being stolen? I’d genuinely appreciate it.

  6. Let me know what you think about Sony bringing Grand Turismo 6 to the Play – Station 3 instead of their next generation console.
    It’s just for show, a pose, but you know if he
    truly connected with a fastball, it would ignite and disintegrate before it left the field.
    The same goes for collision sounds, as they sound like a
    box hitting the ground.

  7. I like the helpful info you provide in your articles.
    I will bookmark your blog and check again here
    regularly. I’m quite sure I will learn a lot of new stuff right here!
    Best of luck for the next!

  8. We stumbled over here bby a different website and thougght I should check things out.
    I lik what I see so i am just following you. Look forward to looking at your web pagve for a
    second time.

  9. Thanks for any other informative web site. The place else may I am getting
    that type of info written in such an ideal way? I’ve a mission that I am simply now
    operating on, and I have been on the look out for such information.

  10. Helpful info. Fortunate me I found your website by accident, and
    I am stunned why this coincidence didn’t came abbout
    earlier! I bookmarked it.

  11. Always call several electricians at your home or
    office. There is no company that will give you electrician solutions
    will have all the requirements at hand. When you’re working with a fully weatherproofed electrician solutions system.
    When electrical repairs need to be replaced, but even these seemingly easy tasks can be fraught with
    danger and code violations. If you’re planning a home renovation, this is the case in which due to the moisture electrician solutions
    in the panel apart from the range circuit.

  12. Very good blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a paid option? There are
    so many options out there that I’m completely confused ..
    Any recommendations? Many thanks!

  13. First off I want to say great blog! I had a quick question in which I’d like to ask if
    you do not mind. I was curious to find out how you center yourself and clear your head before writing.
    I’ve had trouble clearing my thoughts in getting my
    ideas out there. I truly do take pleasure in writing but it just seems like the first 10
    to 15 minutes are wasted simply just trying to figure out how
    to begin. Any recommendations or hints? Appreciate it!

  14. May I add:  Keep it short!  DJ’s and promoters don’t have time to read a long bio.  Include the important information up front.  Band members/instruments, and where you call your hometown.  You can’t believe how many artists I have to dig for the simplest of information like where they are located!  “U.K.” or “Florida” isn’t good enough.  “London, England” or “Pensacola, Florida” is much better.  And, include that information everywhere (your bio, your Facebook bio, and MySpace page).  Also, don’t forget to include the album a song is from if you are promoting a single.  If the song is simply a single, please write that.

    By the way, I’ve noticed a lot of bands have dropped their MySpace pages or never maintain them anymore.  Big mistake!  MySpace is still very popular in Europe.  Artists are cutting themselves short by not promoting in as many places as possible.

Leave a Reply

Your email address will not be published. Required fields are marked *