Making your eBook. The author’s guide to eBook publishing, design, distribution, and marketing.

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The Digital Literature Revolution is radically changing the way we interact with the "written" word. Not since Gutenberg and the introduction of mass printed books have we redefined our relationship with literature in such a profound way.

The digital book and eBook readers are providing consumers with new levels of convenience, portability, access, and affordability. And eBook sales are increasing exponentially – Amazon’s Kindle eBook sales have surpassed print book sales – and the numbers are climbing every day.

For authors, the new electronic publishing age offers opportunities which previously only had been open to a relative few:
• Authors can call all the shots. Authors now can retain all electronic rights to their books and can dictate when and where their books are made available for sale.
• Short timeline. Books are coming to the marketplace in a fraction of the time it used to take under the traditional author–agent–publisher–printer–bookstore model.
• Special interests are more special. With eBooks, even tiny niche titles are economical to produce, satisfying small yet profitable reading audiences.
• More bank. The old payment formulas have been turned completely upside down in the eBook world. Instead of accepting 15–20% royalties going through old–school publishers, authors are seeing up to 70% of sales receipts. Many eBooks are sold for lower prices – which can enable authors to realize higher revenue totals from increased unit sales.

For all of these reasons and more, authors are leading the charge into the digital age. With the web bringing unlimited access to their works, authors with savvy internet– marketing skills use social media and creative web–campaigns to reach readers without a publisher’s assistance (or pressure and meddling).

In the midst of this upheaval, new opportunities are opening for motivated, independent authors to seize the moment, find their niche, and earn a decent living from their work.

A couple of important ‘must haves’ for your e–Book.
ISBN Codes.
The International Standard Book Number is a unique 13–digit code assigned to your book to identify it amongst all the others in the digital marketplace. Retailers use these codes to track and report sales. If you do not have one already, BookBaby can provide you with one.
Cover Design. Even in the eBook world, people do judge books by their cover. This, more than any other factor, can make all the difference in whether a potential reader decides to check out your eBook. Your cover art should:
• Be big and bold. The cover design needs to clearly display the book title and author name so that they can be read even when the image is small.
• Pass the "2 second" test. Can a potential reader understand what your book is about with a quick glance at your cover? Does your design quickly convey the vibe and tone of your work? Horror novel? Make it scary. Fly–fishing guide? Make sure there’s a fishing pole.
• Look like you belong at B&N. Your writing is world class so your book cover design needs to be, too. It doesn’t cost a whole lot to look professional. If your cover art looks amateurish, the customer will assume the writing is too.

Want to read more? BookBaby’s free guide, Making Your eBook: The author’s guide to eBook publishing, design, distribution, and marketing provides an introduction to the world of self–publishing eBooks, from finishing the final sentence to cashing your first royalty check.

2 thoughts on “Making your eBook. The author’s guide to eBook publishing, design, distribution, and marketing.

  1. Great information, I have been looking for a good resource
    that had the abilities to help me produce my e-Book in various formats. I’m
    looking forward to doing great business with you.

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