An Innovative Approach to an Album Release

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We are always on the lookout for new album release strategies. Here’s the latest from and the Kaiser Chiefs:

Kaiser Chiefs

U.K. guitar group Kaiser Chiefs is taking an innovative approach to the release of its new studio album, “The Future is Medieval” (Fiction/B-Unique Records), by allowing fans to choose their own track listing and album artwork.

From today (June 3), visitors to the group’s official website will be able to listen to extracts from 20 new songs specifically recorded for its fourth studio set and then pick their ten favorite tracks. The resulting album can then be purchased for download for the price of £7.50 ($12.24), with the buyer able to create their own bespoke artwork.

Read the complete article here.

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