CD Baby and IndieGuide.com have put together a very interesting and helpful album release schedule – updated for 2011.
From Digital Music News…
Back in the late-90s at Sony Music Entertainment, we had these incredibly detailed setup schedules for albums. That included everything from getting artwork approvals, passing elements to distribution, setting up artist interviews, the works.
It was almost militaristic in some ways, though digital disruption – including leaks – abruptly sent those plans to the shredder. Sounds like an archaic relic of the past, though IndieGuide.com and CD Baby have an interesting new schedule for modern-day album releases. The plan can start as much as a year in advance, and traverses traditional media, new media, and social media.
But, detailed album release strategies, in 2011? Certainly a debate worth having, especially for certain artists. But for those still able to benefit from this format, the following are just a few benchmarks, with top-level guidelines below. The far more detailed guide can be found here.