What Does the Web Say About You?

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The following article was originally posted on Music Consultant Rick Goetz’s website – MusicianCoaching.com.

Recently I was approached by an artist through my website who wanted me to listen to his music. His pitch was that he had thousands of fans but just needed help “getting to the next level” with his music. I was kind of perplexed by email because quite frankly if someone has thousands of real fans – they don’t need a music business consultant and they won’t have any problems getting a qualified manager and agent on board if they want them. I did what most people would do – I turned to the web for answers.

A search for his band name yielded only a MySpace page and one reference on a blog that spoke about a show they were on with a dozen other groups. I did get back to this guy, but then again I am in the business of selling a service to musicians – not in the business of finding artists to partner with (like a manager, agent, publisher etc). Had I been a manager, I think the email would not have been returned.

His email reminded me of two things that are amazingly important for all artists to keep in mind these days about their image and their business.

  1. Don’t B.S., because in the digital age you are going to get caught.
  2. What comes back on your brand from a Search Engine Results Page (SERP) is more and more important every day.

I don’t think I have to elaborate on thought number one – we allegedly all learn not to lie in Kindergarten in spite of forgetting it now and then. The second thought though, your web presence, is something you absolutely have to make a concerted effort at building and maintaining.

I often interview my music industry contacts to get their opinion on getting ahead in the music business pertaining to their niche in the industry. Invariably these people all say the same thing. “What gets my attention is when an artist demonstrates to me that they have built a following.”

The first place people look for signs of life in an artist’s career is online. How many MySpace friends or followers on Twitter does the artist have? Do they blog or vlog and do people comment and interact with them on these pages? Has anyone written anything about the group or posted photos or video of them performing live? Does their website or profile pages have signs of life and provide concrete examples that this artist has a community that supports what they do? That last point is key – pure volume of friends on the social networks can be manipulated. Making sure your fans have a place to interact and behave like a supportive community on the other hand can make all the difference in presenting well online.

Back to basics though, It all starts with what you tell the web to tell people about you. Every artist should have his or her own website. MySpace and Facebook are great tools but they are just tools. Having your own website (and no – not a free one) has tons of advantages.

  1. Your URL is one of the main things that determine how you rank for the words in your web address (i.e. your band name).
  2. With Google Analytics you can know for free how many people visit you – where they are coming from and what parts of your site they are most interested in.
  3. You appear much more professional. While not quantifiable, appearances go a long way.

Your website is the place to host the official press shots, the official bio, and the most current news about what is going on with your music. Anyone who (hopefully) would write about you will be using your official page for reference materials, so it is your job to provide it to them. It is also your way of guiding people to visit you on the social networks and connecting with you there. This won’t detract from your website but it will give people an excuse to have a connection with you in places that they are already frequenting. Keep in mind that a website need not cost more than a few hundred dollars to do its job. All it really needs to do is look professional and convey your information and store your media – that’s it.

Speaking of social networks… Yes, they are a required evil. That said – pick and choose your battles. You do not have to be on every last one. My personal favorites for music purposes are:

  • MySpace, because it is an industry standard and because it allows you to search users by what other artists they are fans of enabling you to effectively market to fans of similar music. Yes, I realize it is no longer cool but there is still tons of traffic there.
  • Facebook, because everyone I have met from the age of six on seems to be on there.
  • Twitter, because it is GREAT at driving traffic to things you want people to see.
  • LastFM, because it allows you to see what else people who visit your page were listening to.

You need not update these all the time – in fact you can have Facebook and Twitter connected as well as MySpace and Twitter connected. You can also have every social network and your blog connected if you choose to do so through a free service like Ping.FM.

Having a website and a handful of social profiles is great, but let’s also keep in mind that prospective partners want to see that there is a conversation taking place online – a dialogue between you and people who like your music. The artists who seem to be the most versatile and the most enduring in the last few years are the ones who have harnessed the power of the web to ensure there is two-way communication.

Don’t get me wrong – start by just making sure you show up in search results! That’s is absolutely essential and should be everyone’s step one. But what will ultimately sell you to the music business folks is not that you have set up a virtual podium to address the world – what music execs want to see is a tangible demonstration that someone is listening. If you are sending messages out into cyber-space and you get 50-100 comments per post… that’s a great performance indicator.

These are just examples, by all means be creative in how you interact. I have seen everything from Twitter to blogging, podcasts, and video notes from the tour bus as viable ways to engage and build a fan base.

Rick Goetz is a music consultant and musician coach by way of a fifteen year career at major record labels and various online and television projects. For more articles like this you can visit his site, musiciancoaching.com.

41 thoughts on “What Does the Web Say About You?

  1. I’m really impressed along with your writing skills as
    neatly as with the structure on your weblog. Is this a paid topic or did you modify it yourself?
    Anyway keep up the nice quality writing, it is rare to see a great blog like this one these days..

  2. I agree with this article. Although any publicity is good, sometimes it can come back to bite you. You could have went further on that subject. The tools are always in place, while it used to be snail mail and flyering, the latter which SHOULD be done more these days, nowadays your official website, pages, etc. Its brutal keeping up I tell you that!

  3. While I’ve enjoyed reading everyone’s comments, along with the initial post itself, I must say I sit pretty squarely on the “poaching” bandwagon on this. I have a BM in guitar performance, I’ve been playing over 250 shows a year for six years now, put out three full-length original studio albums, really strong songwriting on the latest release, and have a great local following, a beautiful new website, and everyone saying, to quote the Billy Joel song, “Man, what are you doing here?” But when I approach industry people, it’s been clear: I don’t fit a formula that they know how (or are willing to try) to sell. I’m not easily interchangeable into an already proven successful model of a Kenny Chesney, Jack Johnson, Creed, Coldplay etc. rip-off act that so many pop artists could easily be categorized as. While I’m certain that I’m musically capable of that, I’d sure like to avoid that route if at all possible. I’m going to continue to pursue MY music as best I can, and hope that I can continue to make the modest but cherished support I receive from my current fan base pay the bills. Meanwhile, I also feel that my next step is to take some risks by traveling, playing in new markets, and trying to increase the number of ears my music reaches, while continuing to submit songs to contests and music placement services, and keep sharpening my songwriting pencil.
    Another thought that weighs heavily on my mind, being involved in a local public radio show called MusicFromStanley.com : Commercial radio IS still powerful– people still listen to it every day, despite all those other options out there. But you know how next to impossible it is to get even an INCREDIBLE recording of a GREAT song onto commercial radio without being a major-label artist? It needs a LOT more support than even a well-established independent musician can give it, and it has to fit the formula. I’m sure we all have had that moment of hearing something on the radio and saying, “Wow, how did THAT crap get on there?” and then after we’ve heard it twice an hour all day long for three weeks straight, we start to accept it? You know how often a new song from an independent artist will get played, even if it receives requests and has a “friend on the inside,” a DJ that really believes in the song and wants it to succeed? Maybe once a day, three days a week for a couple weeks? That’d be unbelievably powerful. But even that rarely happens, because the formula has already been engraved into the radio station’s marketing moniker, and even if it DOES fit that formula, numbers already have to be present for a station to pick it, and the only way you get those numbers is to already be a part of a larger system that gets you numbers rapidly in order to compete. The machine just feeds itself.
    Some additional reading, though, for all of those that think, “Man, I really need a manager to help me take it to ‘The Next Level.'” Whatever that is… I’ve been reading a fantastic series of blogs on singer-songwriter Josh Ritter’s website. Josh really is the quintessential example of a successful independent artist that’s taken huge chances, worked his ass off, and is still out there doing what he loves to do, all over the world. Especially, this installment: http://www.bookofjubilations.com/2010/10/making-life-in-music-vol-4-what-hell.html will help answer questions from that afore-mentioned hopeful group of management-seekers.

    Thanks for opening up this dialogue!
    Dan Costello

  4. Rick, you say- “I don’t think I have to elaborate on thought number one – we allegedly all learn not to lie in Kindergarten in spite of forgetting it now and then. The second thought though, your web presence, is something you absolutely have to make a concerted effort at building and maintaining.”

    – Rick, the whole internet, aside from maybe the tractor parts business, is a lie. You can have a huge web presence with absolutely nothing to back it up. I see it all the time, pages of google links from people who never leave their house, can’t perform, write, or think on a pro-level, and are basically in love with themselves.

    I often interview my music industry contacts to get their opinion on getting ahead in the music business pertaining to their niche in the industry. Invariably these people all say the same thing. “What gets my attention is when an artist demonstrates to me that they have built a following.”

    – Well, that’s because you’re used to talking to people who intend to capitalize on a successful artist. You say it yourself “I was kind of perplexed by email because quite frankly if someone has thousands of real fans – they don’t need a music business consultant —”

    – It’s kind of like when I write a check, if somebody needs to see 3 forms of id, I kind of figure I’m spending my money in too low life of a place, and hence I begin to distrust both what I’m buying and the people selling it.

    – Anyway, here’s my problem. Until the people you’re used to talking to are people who are looking for talent, good music, and something original, and are willing to take the same kind of risk that the artist has taken instead of waiting for a ready-made huge fan base to exploit, none of this matters, because all you’re advocating and telling people to do is to hope to be ‘used’ and continue to fuel the sad decline of quality in pop music.

    – The dream of being Elvis and getting discovered and all that stuff that ‘everybody who thinks they can write a book’ is trying to sell-off to young artists, was a valid dream because it sat on real talent, real ability, and originality.

    -But the truth is, everybody wants the artist to now take all the risk, whereas before, all those big nasty record companies with all that corrupt money were actually willing to do the same thing, – take their own risks. And they really did know what good, original music was, and you could pretty much count on them to sort it out from all the garbage that was out there, most of the time.That’s the part that has died out, and mostly because big record companies have been bled dry by internet hijacking of intellectual property by young people who think that thay also have a right to every concieveable format of music, just because it’s free to hear on the radio.

    – Nowadays, there’s a ‘music wanna-be’ selling a book on how to do anything you can imagine in music.
    When I started in 1960 there were NO BOOKS at all, and everything was a process of discovery, invention, ingenuity, inspiration, and hard work that did not involve typing or pushing buttons. About the only button people got to push was maybe turning their amp on.

    – The world is nothing more than what we make it, Rick, and until we give up something to try to make it something better, instead of expecting to get something by learning how to ‘use it’, it will just keep getting worse, and less satisfying in every respect, which is darn near hard to imagine at this point.

    – We need to have some real standards again, you and I, and we need to be willng to pay the price to back them up. That’s how it used to be, and that’s what the music industry was built on. It ain’t gonna ever be a totally fabricated push button internet world In the end, the only thing that will ever ultimately matter will be a talented hard working artist playing an instrument or singing in front of real people in a real place. That’s all that needs to be understood and promoted, and, all that should be acceptable, in addition of course, to honest recordings, a relearned public wilingness to pay for them, and a some civilized degree of proveable public image.

    Thanks for your time and the opportunity to respond.

    Randy Green 608 839 4154

  5. All the years I’ve been in the business
    and today it’s hard for me to get any notice. Also many local songwriters and musicians saying they hate c&w and they haven’t even scratched the surface.

  6. I thought this article hit the target. My experience has been that after 3 years of having a website, which I was able to build and maintain at minimal cost (less than $10/mth), it has allowed me to be very nimble while providing a measure of credibility. A while back I installed a widget that even allows me to be a one-stop licensing company for my music for less than $15/month. (Total fixed cost, less than a couple of bottles of Gary Vaynerchuk’s wine.) I also think that engaging others on the internet in rational, mostly polite conversation is as good as any marketing campaign. The word gets around pretty quickly. So recently someone of my target audience age suggested that video would enhance my presence, so I will have one of those up quickly too. It seems to me that authenticity is the new perfection.

  7. Very good article. You’re right, a strong online presence is necessary. It may not make us rich but it will tell people who we are. Ultimately, doing what we love is worth everything. If we keep doing what we love, success will follow.

  8. You know, “thousands of fans” are pretty easy when you’re on the web. They may not all be listed either. Maybe they just respond by email or maybe some artists are still in the business of perfoming before live audiences. Even in a small town, two or three gigs might get you thousands of fans. But if you don’t know how to promote yourself or “how to get to the next level” now that you know you have something people want to hear, you ask for help. Damn, Americans are so negative, arrogant and super critical about everything. But even if the guy was exaggerating, who doesn’t to promote yourself? Publicists and agents have the job of making everyone look like gold if they are dirt. It is the nature of the business. Just so sick of the arrogance and the “I’m an angel you’re the devil” self righteousness so many people in the business end of entertainment demonstrate. The guy should hire an agent/manager who believes in him and will help him without making him feel like a crook for trying to promote himself. Sheesh.

  9. Great article, and one that every artist should take note of.

    Over the past few years, I have noticed that the following items are essential to getting A&R execs to take notice….
    – An official website with your band name in the title…..IE: http://www.bandname.com
    – An official email attached to that domain name…… name@bandname.com
    – A mailing list which can be referenced once the execs contact you
    – A press kit (EPK)
    – A website with text that can be copied for journalists writing articles about you…..if you have an all Flash website, they can’t copy any of the text to put in their articles, and they will most likely avoid writing an article about you due to that simple error.
    – Professional (or semi-professional) press photos which can be downloaded from your site.
    – You being able to promote your band and websites. A label will most likely not sign you if they have to start from scratch and do all of your footwork for you. Be active in promoting your band. The more actively you are promoting your band, the better your chances of getting signed.

    Those essential items are what will get the executives to take notice. Trust me, I have talked to a few of them and those items were essential to have in place before they would even talk to me.

  10. @Lucy – tricking out or hacking a free wordpress theme should not cost you thousands of dollars. Websites need not be elaborate or even beautiful – they just need to present professionally, be findable and contain your message and multimedia. The more you know about websites and the more clearly you are able to communicate that to a designer the cheaper the job will be.

  11. @Clintone –

    I actually couldn’t agree with you more. There are a ton of people out there just looking to take your money. There is more money being made on the Aspirational music business than ever before – more tools, more services, more coaches, consultants and flim flam. As for myself – I let the artists I have worked for and played with do the talking for me. At the very core of the article – if people go looking for you and can’t find you – you aren’t making a fan. I hope your lack of trust in the medium doesn’t disrupt that message.

    Nowhere in the article did I suggest a little SEO could help someone compete with the multi-million dollar push of a Gaga or a Nickelback. In fact, my suggestion to every artist I work with is to build something sustainable to the break even point locally or regionally even if that means cover tunes and session work that supplements their art.

    I believe that there are ways that artists can use the web to bring attention to themselves and bring their message to people worldwide who can’t make it to the gigs by capturing photos, video and writing about their road experiences. The impact of any one show can be multiplied tenfold by the content you capture. You can leverage said content to communicate with people who couldn’t have possibly made the commute to see you.

    Asses in the seats is indeed a huge component of the modern music business. The experience of live music is more important than ever because recordings have been devalued in the digital age. I agree that the web will never replace things that happen offline. If all you do is hang around on Twitter all day you don’t have anything to talk about but twitter (Check please waitress?) That said – the web can amplify the effects of what you do in the terrestrial world and can’t be ignored (just my $.02).

  12. @Matt – Yes – being findable on the web and being good at business is not related to being a talented musician but being a talented musician who no one finds isn’t much good either. Life isn’t like little league – not everybody gets a trophy at the end of the season… By that I mean some people who write a song like Gnarl’s Barkley’s “Crazy” don’t need to market and promote – a conventional radio hit needs about as much marketing as cocaine did and I’m guessing that business is still doing fine. Hits find a way somehow…

    That said, for most of us the online marketing thing is about being constructive while we wait and moving forward with what is in our control… There is very little in the way of A&R (Artist & Repertoire) these days – it is more about M&A (Mergers and Acquisitions)… While said “poaching” may have become more blatant labels, managers, agents and anyone who has worked with music (with very few notable exceptions) have always been more willing to jump on a moving vehicle than get out back and push… Music careers need more than one set of hands to get going as the businesses get bigger but like any startup the trick becomes about expanding on minimal cashflow. There are a need for executives (or employees) as businesses grow but it seems to me that 99.9% of artists need to jump start their own career.

  13. Doing and have done just about everything mentioned in this blog.. Hoping to have great success one day and i wont give up!! I think that is the true key,is dont give up!!

  14. I have much to say about this,,,You, Mr. Goetz have a fine idea of what is goin on with the web and how it pertains to musicians. Very nice frame of referance for any musician or band that wishes to make money thru popularity…. .And…”Im totally kidding here..”, on the ninth day. God created, Krayg… because it was really tired of having to pay attention to all the B.S from the rest of his work.. oh yea, on day eight, he went and had chinese cuisine,, his favorite,, and tried to find a cure for blisters on your fingers when your first learning to play the guitar.(:

    Yes, Mr.Goetz is quite correct,, if you have made some nice song or songs and think,, Hey, I can get wealthy monitarily by having everyone give me money for my music.. I think he has his ear to world of the web, and its power to let the world, hear your stuff. Here comes the big whatever by Krayg…

    If your a true musician… very few..very… Your music will sell itself…And any that hear it will flock to have it.. and those that wish to make a living from selling you and your music to the public will also do the same…
    My personal take is this.. again.. let us pretend.. .. Im God.. I have given you a gift that very very few will ever be given… and all you want to do is make money?.. Perhaps this is why music of today.. SUX! My take once again.. stop trying to be popular… stop trying to make money… and try making music that just simply Rocks Your Soul…If you got it… Just do it… “this is not a nike rippoff..(: And when the money grubbers come to you with a contract accept nothing less than 70 percent and you keep all rights… easy (:
    Ok.. for those of you who dont know about website creation.. Its easy and if you find a kool host.. ummm I paid $20.00 a month with unlimited space. And they were a corporate web host.. They did let my name Krayg.com not be renewed,,because at the time the craigslist thing was making everyone want a part of it…However,, they did say the would make a new site with a new name for me.. at no charge..sooo.. its not expensive unless you let it be.. And you gotta pay attention to making sure your site name is current.. In my case, they always updated my web name each year..no charge.. til the end there.. Hey,, they are corporate.. This I do understand.. We all have to learn now dont we..?
    Excellent advice Mr. Goetz to those in that frame of mind to make music and sell it.. To all of you…Rock on,
    Be well, Krayg out.

  15. The thing that gets the labels — or the managers or whoever is funding the artist’s career — is the fanbase.

    interested these daysOne minor issue … when you say “a few hundred dollars” for a website, I’m assuming you’re referring to using a template. Even with WordPress, which is great because you can update so much yourself, a custom site usually runs more than a few hundred.

  16. I agree with all of you, this is a great article. As independent artists we have to work very hard to promote ourselves and get people to come to our shows and buy our music. One thing is true though, we can only take our music careers so far without having help from a label. You have to be on a good label to be able to get commercial radio air play, Get your albums in the stores, Get Videos on TV, and Get your songs in movies. That is the difference between Nickle Back, Lady Gaga, 50 Cent, and all of the other artists that are famous and those of us that are not. Like Clintone said it takes a lot of money to develop, and promote an artist. A good fan is very important, but getting a label to believe in you enough to sign you, ultimately giving you the ability to compete with Nickle Back, Lady Gaga, 50 Cent, ect is what most artists are hoping for. All that said, We should never loose sight of the fact that we are artists first.

    1. I’m sorry but you do not have to be on a “good label” to get your video on TV or get your albums in the stores. What you need is to start researching better and doing more than what other people would do to get those things. I speak from personal experiences…You can get your CD’s in stores and videos on TV.

      Not trying to be harsh just honest!

  17. Excellent article. I do publicity and promotion for both music artists and businesses. A strong online presence is a must for both as is a two-way conversation between the artist or business and the people that are interested in them. It’s not the whole answer, it’s part of the answer and it’s all synergistic — live shows build up the fan base, a fan base helps get live shows, music, videos, photos help punch all that up. A MIDEM presentation put it this way: connect with fans and give them a reason to buy = sales. Music is soul-to-soul communication, so folks want to connect with the soul who made the music that touched their own. The more that the artists themselves interact — and I think everyone has different ways of managing that — the better. Find ways to message the people who like your music directly. Add to their numbers. Give them reasons to be interested, to care (in addition to the fact that they love your music). This all presumes, of course, that you’re making amazing music that a group of people love. That’s not easy, I know. Just remember, if it were easy, everyone would do be doing it!

  18. I like Matt’s comments overall. I often catch myself with the same longing. However, I’m old enough to say that the grass wasn’t all that green back then, just different. The business has always required a mix of musical talent and good business acumen. It has always been like winning the lottery – tough, and not likely! If a talented musician didn’t possess the necessary business acumen, they needed to hook up with someone who did. That is the same today. Consider Elvis Presley and Colonel Tom Parker (who got 50% of the take), the Beatles and Brian Epstein (who got 25% of the take compared to 20% for each of the Beatles). The way the game is played has changed. But, the basics remain the same. In my opinion it is much more complicated. You’ve got to do a lot more today, most of which didn’t exist “back in the day”, and that only keeps you on the playing field. Unfortunately, it does nothing to separate you from the pack. You’ve got to find out how to “break away.”
    Copyright infringement and pirating has dramatically changed the financial model. Nobody has figured that one out yet. It is in the early stages of working itself out, but it’s not yet there. This is the principal dynamic that has changed the behavior of the record companies.
    It ain’t what it was, and it is what it is. We’re all in the same boat. We’ve got to deal with it.

  19. Please take ALL web advise with a grain of salt as well as so called ‘Industry Profecionals’. Most of these people are bottom feeders tring to get you to open your wallet.
    As the saying goes “build it and they will come” No amount of web campaigning can take the place of good old fashion gigging and putting ASSES IN THE SEATS period! The web will NEVER convey this and keep in mind as of the 2009 sound scan report 80% of music is still purchased on CD. So get out there, play covers, play orignals, play both but most importantly PLAY LIVE and don’t be afraid to ask everyone at the gig to buy your CD. Trust me, Most will! It’s way too hard to look like a shiny quarter in a 5 gallon water bottle full of pennies that is the web. For real, How does an independent band / label even begin to compete with say Nickle Back, Lady Gaga, 50 Cent etc? Answer, you can’t unless your last name is Trump.

  20. Very interesting article… As an independent musician, I’ve found it takes a tireless amount of perseverance to generate a buzz on your own. I’ve found Last.fm to be invaluable. There seems to be an endless resource listeners. I only focus on those who listen to music and artist closely matching my own.
    Just recently an had a listen leave a shout asking everyone…. “How come everyone knows Dennis?”
    To me that was a sure sign that my efforts are paying off… I pointed him to my music on my website (http://www.pristinestudios.com) and he also announced his Fanship in my Guestbook…
    Stay in the game my friends… Something has got to give…

    Dennis Coleman

  21. After working on building a brand and promoting non stop it doesn’t mean you can still make the connection. I still find it very difficult getting industry contacts to even call or email back. Sometimes I can tell they didn’t even take the time to check out the band and music. It’s nice to see Rick publish an article on the topic.

  22. at least you did check the group out, but i will admit even with a very strong brand, and nice size following, local Television Program, it is still never enough, you still need help, I have developed a very strong brand over the years and still feel like I need a publicist, or marketing person to take it to the next level of syndication. and I definitely have become not just one, but two search terms in google. “Style-City Music”, and “Style-City Music Presents”… One World, One Love. Q’

  23. A good Web presence and a following indicates that a band or artist is actually good at the business side if music. It says nothing of the art or quality of songs and performance. It seems to me that the music business is now all about the business. I miss the days when the record companies took chances. I miss the days when a business person with vision could help an artist with vision create something that mattered. Now we have a bunch of musicians being business men, and business people being, well, rather useless it would appear

    1. Matt I hear you a lot of what the industry is doing right now is just pouching. They are doing the same thing that they are asking artist not to do…look for a quick break. I positioned one of my songs nicely and was able to rack up over 1/4 million hits on youtube…Ryan Daniel “The Saints” But what I’ve found is that u need to love the art first, people second and fame last. The industry has put fame first and the art last. Someone will always listen to good art and if your not doing it for that reason then you maybe in the wrong business.

        1. Ryan, you make REAL good point. But the business side is important. There’s too many artists out there who are good at what they do, AND good at the business side.

    2. Yes Mat, so true The industry is not developing anymore you go to do it yourself. Market,promote distribute.record.If you can do all that what do you need the Industry professionals for?

      1. True. Paul and Robert..yes…you need the business side also but honestly guys I’m ready to experiment with a completely new model..honestly. I’ve been thinking about not selling my music at all anymore..instead give it away for free and focus on developing merch. and touring. Yeah it sounds crazy. But what’s the difference? Most artists with large record deals are doing the same thing. 🙂 They give their music to record labels..It’s like giving it away for free cause they’re not making a dime from it. And these same artists then have to turn to clothing lines and movies to sell their image and brand if they are lucky. At the shows my cd’s fly of the table for $5 but then people turn around and by Tees and posters. A $15 sale just turned in $23. Sorry just rambling..:)

  24. Excellent article… Very thorough and informative. Often times many artists take the easy road when developing an online presence and don’t realize the significance of how it affects their music careers. It’s a serious process!

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