Last week, Disc Makers CEO, Tony van Veen, spoke at the New Music Seminar in New York City about how artists, no matter where they are at in their career, can make more money. Digital Music News, the premier news and information authority for the music industry and technology executives, put together their top five takeaways from the three-day seminar, which we thought was worth sharing:
(1) DYI is not DTF, and DIY has its limitations.
DIY – or ‘do it yourself’ marketing for the uninitiated – was widely viewed as an early startup approach during the sessions. ReverbNation CEO Mike Doernberg called pure DIY “crap,” though at the earliest stages it can help an artist get some initial traction. “The DIY problem is that people think it’s DIY for life – it’s not… you cannot do it yourself,” said Steven Van Zandt. “All the best records ever made were made by an army of people.”
By contrast, DTF, or direct-to-fan, is highly related but ultimately something different. The marketing team surrounding Amanda Palmer, for example, is going direct-to-fan. But Amanda is not doing it all by herself.