Daniel Kohn published an article on www.knowthemusicbiz.com about a technique for selling more merch at gigs. He claims that he’s seen artists make an extra $500 a show by trying this method.
Basically what they did was right before their last song, the lead singer got on the mic and thanked everyone for coming down to watch them play. He then continued by saying –
“After our set, were going to be hanging out by the merch table so come and say hi!”
That was it. Nothing more nothing less. He wasn’t selling, pitching or promoting anything specifically that they actually had at their merchandise table, rather he was just informing everyone, in a very informal way that he’ll be hanging out over there.
Read the entire article on www.knowthemusicbiz.com.
And please let us know if you’ve ever tried a technique like this and if it has worked!